Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Why Decision Makers Are Scared Of You (And What To Do About It) with Michael Haynes
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Manage episode 286970835 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it comes to B2B marketing, your biggest competitor is status quo. Michael Haynes joins Stewart Hillhouse to discuss how to impress your B2B buyer and not scare them off. In this episode, Michael and Stewart discuss: • The 4 Things That B2B Buyers Are Looking For Right Now • How To Position Yourself As A Trusted Advisor To Your Customer • Why You Need To Listen On Three Levels To Understand Your Customer • How To Get Clarity On Your Customer's Buying Process • And So Much More Michael Haynes is a B2B customer specialist and the author of Listen, Innovate, Grow. Listen, Innovate, Grow: https://listeninnovategrow.com/about/ LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/
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79 episodes
MP3•Episode home
Manage episode 286970835 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it comes to B2B marketing, your biggest competitor is status quo. Michael Haynes joins Stewart Hillhouse to discuss how to impress your B2B buyer and not scare them off. In this episode, Michael and Stewart discuss: • The 4 Things That B2B Buyers Are Looking For Right Now • How To Position Yourself As A Trusted Advisor To Your Customer • Why You Need To Listen On Three Levels To Understand Your Customer • How To Get Clarity On Your Customer's Buying Process • And So Much More Michael Haynes is a B2B customer specialist and the author of Listen, Innovate, Grow. Listen, Innovate, Grow: https://listeninnovategrow.com/about/ LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/
…
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79 episodes
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