S2:E8: Joey Shamah - e.l.f. Cosmetics
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Meet Joey Shamah, the co-founder of e.l.f Cosmetics. At 23, he was just a kid with a vision. But with the power of e-commerce and a bulldozer mentality, he built a budget cosmetic brand that would eventually evolve into a billion-dollar publicly-traded company. How'd he do it? Find out tonight on this episode of From the Founder.
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