Attracting New Customers Through Content Marketing – Kaleigh Moore

The Ecommerce Insights Show

In this episode, we talk to Kaleigh Moore, a content marketing consultant serving ecommerce brands and the software companies that power them.

We talk about content marketing as a long-term investment and a highly effective customer acquisition channel. It may not have the immediate ROI of paid advertising or influencer marketing, but it can have significantly higher returns over time if you're willing to put in the effort up front and have the patience to wait for the tipping point.

In this episode, you'll learn about things like:

1. The business value of content marketing (and how it stacks up against alternatives)
2. What separates "good enough" content from "best in class" material (with real-world examples)
3. How to put together your content strategy and establish your processes
4. How to efficiently find, onboard, and work with freelance writers to execute your strategy

So, if you're interested in learning about how to add content marketing to your current marketing strategy or how to build a content marketing team that can support your efforts to make content an effective lead generation channel, then this is the episode for you.

Learn more and Kaleigh and her resources here:

• Visit Kaleigh's personal website
• Purchase Kaleigh's Content Marketing Starter Kit
• Subscribe to Kaleigh's newsletter
• Follow Kaleigh on Twitter

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [e-mail]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.