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Insight: How To Write Product Descriptions That Sell
Manage episode 288695398 series 2814585
Content provided by The Good. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Product descriptions are one of the highest potential, lowest investment optimizations an ecommerce manager can make. Which makes it even more disappointing that they are treated as an afterthought by so many brands.
A good product description doesn't just describe your product, its features, and its specifications. It qualifies customers and helps the best ones immediately know that your product can meet their needs, which leads to higher conversions and lower returns.
In this episode, we go into more detail about what the best product descriptions have in common, and provide you with a framework for refreshing your own product descriptions to improve their sales performance.
Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.
44 episodes
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Manage episode 288695398 series 2814585
Content provided by The Good. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Product descriptions are one of the highest potential, lowest investment optimizations an ecommerce manager can make. Which makes it even more disappointing that they are treated as an afterthought by so many brands.
A good product description doesn't just describe your product, its features, and its specifications. It qualifies customers and helps the best ones immediately know that your product can meet their needs, which leads to higher conversions and lower returns.
In this episode, we go into more detail about what the best product descriptions have in common, and provide you with a framework for refreshing your own product descriptions to improve their sales performance.
Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.
44 episodes
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Similar to The Ecommerce Insights Show
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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continue reading
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continue reading
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…
continue reading
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…
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…
continue reading
1
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continue reading
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