The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Conversational Design: Everything Marketers Need To Know with Emily Lonetto
MP3•Episode home
Manage episode 288836227 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Smart speakers have over a 30% adoption rate, with the number of voice-enabled devices growing every single day. Emily Lonetto joins Stewart Hillhouse on Top Of Mind to share where the opportunities are for marketers when it comes to conversational design & voice apps. On this episode of Top Of Mind, Emily and Stewart discuss: • The two most important design considerations for voice apps • How to distribute your voice app (and get people using it) • A simple framework to identify conversational design opportunities • And so much more Emily Lonetto is Head of Growth, Partnerships & Community at Voiceflow Twitter: https://twitter.com/EmilyLonetto LinkedIn: https://www.linkedin.com/in/elonetto Voiceflow: https://www.voiceflow.com/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind Weekly for more marketing goodness: https://stewarthillhouse.carrd.co/
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79 episodes
MP3•Episode home
Manage episode 288836227 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Smart speakers have over a 30% adoption rate, with the number of voice-enabled devices growing every single day. Emily Lonetto joins Stewart Hillhouse on Top Of Mind to share where the opportunities are for marketers when it comes to conversational design & voice apps. On this episode of Top Of Mind, Emily and Stewart discuss: • The two most important design considerations for voice apps • How to distribute your voice app (and get people using it) • A simple framework to identify conversational design opportunities • And so much more Emily Lonetto is Head of Growth, Partnerships & Community at Voiceflow Twitter: https://twitter.com/EmilyLonetto LinkedIn: https://www.linkedin.com/in/elonetto Voiceflow: https://www.voiceflow.com/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind Weekly for more marketing goodness: https://stewarthillhouse.carrd.co/
…
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79 episodes
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