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Ep 08: Why Your Marketing Plan is Probably Wrong | CEO Nick Bideshi
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Biz Nation! Do you know your numbers? I mean, do you REALLY know your numbers? If not, then your marketing plan is probably wrong.
In this episode, Nick Bideshi the Chief Executive Officer of Blue Meta explains why having a deep understanding of your business metrics will allow you to create the most impactful marketing strategy.
Listen nowto learn more!
Highlights:
[00:45] How Blue Meta Started?
[02:20] The Ideology of Blue Meta
[03:49] How Return on Ad Spend (RoAS) Works?
[10:45] Commission-Based or Performance-Based Marketing Plans
[12:30] Why Auditing and Trust are Important?
[14:29] Nick’s Perspective on the Difference Between Branding and Marketing?
[18:16] A Company's Brand is a Glimpse Into the Company Culture
[22:00] How to Build Your Business's Brand From the Ground Up?
[29:00] Customer Acquisition Cost: How it Affects Your Sales and Marketing?
[30:33] Where do Businesses make mistakes in Marketing?
[42:33] Nick’s Advice on Business
Links:
Website: Blue Meta
LinkedIn: Blue Meta
Instagram:@Blue/Meta
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