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Killer Interview Questions, Leadership Lessons & Females in FinTech with SO-SURE’s CMO, Nicola Vidal #12
Manage episode 299704904 series 2819038
Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 years.
With such a plethora of knowledge and experience, we hear Nicola weigh in on what makes a great marketing leader, FinTech’s increasing appeal to Gen Z, diversity in the FinTech & CMO space, advice for CEOs hiring their first CMO - and that’s just scratching the surface...
This episode covers
- Attributes that make a great marketing leader
- FinTech’s shift towards appealing to Gen Z-ers and Millennials
- Making the most of influencer marketing
- Advice for CEOs hiring their first CMO
- Boosting diversity in the FinTech CMO space
- Writing better, clearer, more inclusive job ads
- Killer interview questions
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
27 episodes
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Manage episode 299704904 series 2819038
Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 years.
With such a plethora of knowledge and experience, we hear Nicola weigh in on what makes a great marketing leader, FinTech’s increasing appeal to Gen Z, diversity in the FinTech & CMO space, advice for CEOs hiring their first CMO - and that’s just scratching the surface...
This episode covers
- Attributes that make a great marketing leader
- FinTech’s shift towards appealing to Gen Z-ers and Millennials
- Making the most of influencer marketing
- Advice for CEOs hiring their first CMO
- Boosting diversity in the FinTech CMO space
- Writing better, clearer, more inclusive job ads
- Killer interview questions
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
27 episodes
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Similar to Scale of One to Tech
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continue reading
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continue reading
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continue reading
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