Judge Edwin Cameron: South Africa's Constitutional Court – actually using values to build a brand

One More Question

Highlights from the conversation

• Any public institution has a brand and is a brand
• The Constitution has a lavish and generous set of values...but it comes down to the promise of human dignity
• It doesn't matter if you've got this amazing message and amazing marketing collateral – if you don't actually do the thing that you said you would do, it all fails
• One shouldn't over mythologize the element of public participation
• It doesn't matter about its provenance, the fact is that it was an evocative and moving charter on the part of those struggling against Apartheid
• The question is what was produced? Whether it's a flag, a set of values, did it have resonant integrity?

More about Judge Cameron

Edwin Cameron retired in August 2019, after 25 years’ service as a judge, the last eleven in South Africa's highest court, the Constitutional Court. Before that, he served in the Supreme Court of Appeal for eight years, and the High Court for six. He was educated at Pretoria Boys' High, Stellenbosch and as a Rhodes Scholar at Oxford. During apartheid he was a human rights lawyer. He has fought for LGBTI equality, and helped attain the historic inclusion of sexual orientation in South Africa's Constitution. As someone living with HIV, he was a fierce critic of President Mbeki's AIDS denialist policies. His two prize-winning memoirs, Witness to AIDS (2005) and Justice: A Personal Account (2014), have been translated into German, Korean and Chinese. He holds honorary degrees from six universities. After stepping down as a judge, he was elected Chancellor of Stellenbosch University and appointed Judicial Inspector of Correctional Services.

Show Notes

People:

• Arthur Chaskalson
• Pius Langa

Companies and organisations:

• The Constitutional Court of South Africa
• The Supreme Court of Appeal
• The High Court

Miscellaneous:

• The South African Constitution
• The South African Flag
• Memoir: Witness to AIDS (2005)
• Memoir: Justice: A Personal Account (2014)

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

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