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Episode 8: CRO with Jonny Longden
Manage episode 301490913 series 2940769
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This week Rob and Jonny speak with Jonny Longden who heads up the conversion team at performance marketing agency, Journey Further - Working with renowned brands such as Krispy Kreme, Virgin money and Sports Direct.
They dive into the topic of Conversion Rate Optimisation (CRO) and cover such topics as Jonny's top tips, the best tools to use, split testing and how CRO has shifted with recent marketing advancements.
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