Join us on this enlightening episode of the Marketing Dribble Podcast, where Rob and Jonny dive deep into the world of LinkedIn advertising with Otso Karvinen, a seasoned Senior Digital Marketing Specialist at Quru. In this episode, Otso begins by expanding on his extensive background and how he's shaped his career around effective digital marketin…

Join hosts Rob and Jonny on this insightful episode of the Marketing Dribble Podcast, featuring special guest John Hawker—a seasoned recruiter and the voice behind the JobsWorth podcast. Known for his expertise in connecting the right people with the right roles, John dives deep into the pivotal role LinkedIn plays in today’s job market. From maste…

Join Rob and Jonny in an insightful episode of the Marketing Dribble podcast, where they sit down with the dynamic Leenesha "Lee" Friend, a leader in the digital marketing sphere. In this engaging session, Lee shares her groundbreaking strategies for cutting through the noise in the digital landscape, leveraging her expertise to unveil tips that bu…

In this enlightening episode of the Marketing Dribble Podcast, we sit down with Tim Butler, the founder and CEO of Innovation Visual, a leading digital marketing agency in the UK. With over two decades of experience in sales, marketing, and consulting, Tim has cemented his status as a luminary in the digital marketing sphere, earning recognition fr…

In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon welcome Rob McKenzie, an ecommerce consultant with a keen focus on the fashion and footwear industry. Recently appointed as Managed Services Director at Heur agency, Rob dives into the challenges facing the ecommerce space, particularly within his areas of expertise. The d…

Rob and Jonny dive into the world of Paid Media and PPC with Charley Brennand a seasoned consultant and the founder of the PPC Academy. Charley brings a unique perspective to the table, combining professional expertise with a passion for community building within the digital marketing sphere. Charley discussed her insights into the PPC world and ho…

Join Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM). This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of com…

This week Rob and Jonny speak to Olga Denisova all about being an introverted leader. Olga speaks about this quite openly on her LinkedIn and we thought this would benefit a lot of our listeners. We look at Olga's experiences and strategies she's implemented as an introverted CMO while managing huge teams at enterprise companies and also smaller mo…

🎉 Welcome to the 50th episode of Marketing Dribble Podcast! 🎉 In this milestone episode, Rob and Jonny dive deep into the essence of effective marketing strategies and how to evolve as a marketer. Here's a sneak peek into what we'll be discussing: Putting the Customer First: Explore the crucial aspect of aligning your product with customer needs. L…

Following the success of episode 13 when Rob and Jonny delved into the realms of Christmas ads for 2021, they are back with a follow-on episode discussing the Christmas ads for 2023. They discuss the best Christmas ads for 2023, the ones which were the most eagerly anticipated and how they measured up against all the hype. Enjoy this frank discussi…

This week Rob and Jonny dive into the world of brand building and chat with Jennifer Sloane, the Head of Marketing at Dark Horse, The Manchester-based PPC and SEO agency that's not just in the game – they're here to terrify your competition. Rob and Jonny kick off the conversation by delving into Jennifer's background, unravelling the mysteries beh…

In this episode Rob and Jonny chat with special guests Emma and Ruta who are the hosts of the 'Blame it on Marketing Podcast', they discuss the myriad things marketers get blamed for. unravelling their top triggers to dissecting the biggest challenges in the field, this becomes an interesting discussion where the hosts and guests share their experi…

This week Rob and Jonny speak with Charelle Griffith who is an award-winning chartered marketer and online business mentor. In our chat with Charelle, we dive deep into her world. From unravelling the mystery behind being a 'true generalist' to discovering why she's passionate about working with small businesses, coaches, and service providers, thi…

This time Rob and Jonny speak with Manni (Mr Bobble) the CEO of Bobble Digital all about SEO and how Ai is influencing the SEO landscape. We discuss how most people are using Ai in SEO and if this is the correct approach, will there be any penalties in the future for people using tools like ChatGPT to write their copy. Will Ai ultimately replace pe…

In this episode, we dive into Fractional Marketing with Lottie Unwin. We learn about Lottie's background in marketing and what Fractional Consultancy entails. The discussion covers its suitability for different businesses and how it differs from traditional agency models. We explore the many benefits of Fractional Marketing and whether educating bu…

In this episode, Rob and Jonny are joined by Olga Denisova, an expert in B2B Marketing with 14 years of experience across hyper-growth startups and major enterprise companies. Most recently, Olga has made her mark at Semrush, managing large teams and handling multi-million-pound budgets to achieve remarkable growth. She shares invaluable insights i…

In this episode, Rob and Jonny dive deep into the journey of starting and running a digital marketing agency with a focus on PPC (Pay-Per-Click). Our guest, Rick Tobin, shares his insights and experiences, addressing key questions like why he chose to start an agency, the benefits of specialisation, and the pros and cons of transitioning from a con…

Our guest this week is Kanpai Pandas CEO, Ice Bagz. Kanpai Pandas is an omnichain NFT project built on layer zero tech that just launched their latest collection on Solana. With collectibles spanning across 8 different networks, a media business, clothing line, events, and high-profile ambassadors in the contact sports industry, Kanpai Pandas is mo…

Welcome to another exciting episode of the "Marketing Dribble Podcast" with your hosts, Rob Boyle and Jonny Kenyon! In this episode, we are joined by a remarkable guest, Niraj, a sales and LinkedIn trainer, bestselling author, and captivating keynote speaker. Niraj is a LinkedIn Top Voice, renowned for his expertise in mindset, sales, LinkedIn trai…

Our guest this week is Alex.BSL, the co-CEO at Blocksmith Labs, the company behind the Smyths NFT collection. Alex.BSL joins Brian Friel to discuss the origin story of Blocksmith Labs and how they started with the goal of creating NFT collections that provide real value, not just hype. He talks about their different products, including Mercury, a p…

This time Rob and Jonny take a deep drive into the world of public speaking with their special guest Max Hoppy, a renowned marketing expert and passionate advocate for public speaking. Max is the co-founder of the growth marketing agency Bind and a prominent figure in the public speaking scene, he shares his invaluable expertise and personal experi…

Our guests this week are Vibhu Norby and Degen Poet. Vibhu is the founder of DRiP, a platform that allows users to receive free NFT collectibles, commissioned from artists and projects across the landscape of crypto. The project has grown exponentially since its inception, with over 300,000 wallets receiving at least one NFT a week. Degen Poet, a p…

This week Jonny and Rob delve into the world of challenger brand marketing with the industry's leading expert, John Gumas. Join us as we explore the strategies and insights that empower challenger brands to take on their larger competitors and thrive in the competitive market. About the Host: John Gumas is the CEO of Gumas, an award-winning, full-s…

Our guests this week are Trevor Bacon and Kellan Grenier, co-founders of Parcl. Parcl is a blockchain-native platform that allows users to trade real estate on Solana, democratizing access to the world's largest asset class. Parcl offers a unique architecture that enables users to make perpetual predictions on the median price per square foot of re…

Our guest this week is Richard Wu, Co-Founder of Tensor, a Solana-based NFT marketplace tailored for professional traders. We explore the origins and journey of Tensor on Solana, and delve into the unique capabilities of their recently launched compressed NFT marketplace. Richard shares insights on the differences between traditional NFTs and Tenso…

Our guest this week is Andrew Pelekis, CEO of Claynosaurz. Claynosaurz is more than an NFT project, it's a 3D production studio full of artists from Sony, Disney, Dreamworks, Ubisoft, Netflix, Warner Bros, Marvel, Industrial Light & Magic focusing on developing quality entertainment IP in Web3. Andrew sits down with Brian Friel to discuss the entir…

In this episode Rob and Jonny speak to Kath Lord-Green, we discuss her impressive background as a successful entrepreneur and her current venture as the founder of 'Voice it, a podcast agency helping businesses start and run their own podcast. Kath shares her insights into various topics related to podcasting, including why businesses should consid…

In this episode, Rob and Jonny delve into the dark world of marketing reports, sharing invaluable insights and expert tips to elevate your report creation process. Join them as they unveil the key elements required to craft exceptional reports that resonate with your audience and gain a deeper understanding of the art of report creation and discove…

Our guest this week is Austin Federa. Austin is head of strategy and communications at Solana Foundation, responsible for setting the direction of the Solana Foundation and working with projects and developers building in the Solana ecosystem. Austin discusses Solana's pragmatic engineering culture and the need for developers to focus on building t…

This week's guest is Domingo Valadez, Co-founder & CEO of Homebase, a platform that lets people invest in tokenized residential real estate for as little as $100. As real estate prices continue to get more and more unaffordable for people, Homebase aims to be the destination for US renters to invest in the US residential real estate market via frac…

Our guest this week is Mert Mumtaz, Co-founder & CEO of Helius, a vertically integrated developer platform offering a suite of tools to help easily build products on Solana. Mert joins Brian Friel to clear up common misconceptions about Solana, shares the latest opportunities for developers, and dives deep into state compression, which reduces the …

This week Rob and Jonny speak to Kate Toon, who is an entrepreneur, coach, speaker, author, mentor and a podcaster who has built an impressive following of almost 20,000 members and over 1 million podcast downloads. We explore Kate's journey into freelancing and how she has created resources for others to succeed on their own journey. We dive into …

This week Rob and Jonny talk to Jason Barnard 'The Brand SERP Guy' and CEO of Kalicude. This episode includes: How to appear on the Search Engine Results Page (SERP's) Cleaning up your digital footprint How Ai and TikTok will impact traditional search engines Of course the 'Golden Nuggett' SEO tip And so much more, you are going to have to listen t…

Often referred to as "the AWS of crypto" Alchemy provides the infrastructure that helps developers build cutting edge web3 applications. Product manager, Rob Boyle shares the latest tools Alchemy is building, the web2 companies that are starting to build in web3, and what it's like building for Multichain in episode 24 of The Zeitgeist. Show Notes:…

Welcome to the latest episode of Rob and Jonny's podcast! In this episode, we delve into the exciting and ever-changing world of marketing, and explore the latest trends and strategies that businesses are using to stay ahead of the game. But, we're not alone in this endeavor. Instead, we have enlisted the help of ChatGPT, a cutting-edge language mo…

Web3 games are taking off and Planet Mojo is one of the premiere titles leading the way. On Ep 23 of The Zeitgeist, CEO Mike Levine shares the web3 opportunity for game publishers, how digital ownership empowers gamers, and the future of community gaming. About Planet Mojo: Planet Mojo is an ecosystem of interconnected games built by Mystic Moose a…

Launched in 2019, Rarible is one of the leading community-centric multichain NFT marketplaces. As an aggregated multichain marketplace, Rarible is unique in that it supports NFTs on Ethereum, Polygon, Solana, Tezos, and Immutable X. Rarible also offers users the ability to create their own marketplaces in just a couple of clicks. Co-founder and Chi…

The Yakuverse is one of the most anticipated cyberpunk metaverse games being built on Solana. PapiChuloGrim, Chief Marketing Officer at Yaku Corp joins Brian Friel to talk about their approach to building open world games that facilitate social interactions and e-commerce, and what the future holds for metaverse games being built in web3. Show Note…

This week Rob and Jonny are joined by a real guru from the world of SEO, Mark Preston. We discuss with Mark all things SEO, from what has changed in SEO over the years to what the future holds. The episode also includes tips for beginners and of course Rob’s favourite ‘golden nugget’ tip. The big takeaway is that SEO is not a checklist and you need…

With over 80% developer growth the past year, the Solana ecosystem has never been stronger. Chase Barker, Head of Developer Ecosystem at The Solana Foundation joins Brian Friel to talk about the current initiatives happening on Solana that excite him the most, along with the biggest opportunities he sees for Developers on Solana in episode 20 of Th…

Security in crypto has never been more important. Blowfish.xyz makes it easy to identify & stop crypto fraud before it happens, and it is the engine that powers Phantom’s Transaction Previews. Blowfish Founder and CEO Fabio Berger joins Brian Friel to talk about some of the recent high profile hacks in crypto, what blowfish is doing to stop them, a…

This week Rob and Jonny discuss ways you can supercharge your CV. With years of marketing experience between them and both Heads of departments they have seen a lot of CV's in their time and discuss some key observations and tips to help your CV stand out and secure that all important interview: Including: Read the job spec and tailor it and/or you…

@sol_idity, developer and creator of Solana Plays Pokemon joins Brian Friel to talk about how he created a community-controlled game of Pokemon where users can vote to press buttons in a turn-by-turn game via transactions on Solana. Show Notes: 00:44 - What is Solana Plays Pokemon? 02:23 - Who he is / Why build on Solana? 05:55 - Surprises or chall…

Rea Dulcetta and Anton Restuta - Co-Founders of Sharky.fi join Brian Friel on the latest episode of The Zeitgeist. Sharky.fi is the first escrow-less, decentralized NFT lending protocol on Solana that brings DeFi liquidity to NFTs. Are you NFT-rich but SOL-poor? Sharky.fi allows you to instantly borrow SOL by using the NFTs in your wallet as collat…

In this episode Rob quizzes Jonny all about LinkedIn Advertisement. What is is, who is it for, what the backend and targeting look like and why it's important for businesses to leverage this ads platform. If you're a beginner looking for a very brief overview of what LinkedIn Ads is about then this episode is for you.…

Nader Dabit, Director of Developer Relations at Aave and Lens ProtocoI talks with Brian Friel about his journey moving from developing in web2 to web3. From creating educational content and authoring one of the first "Intro to Solana" programming articles, to founding Developer DAO and building the infrastructure for the next generation of web3 soc…

Should you swear in marketing? Do you need to consider brand vs personal branding? For our first episode of 2023 we cover a controversial topic which Rob and Jonny half commit their opinions to, admit they themselves are probably not authentic and then talk around in circles before finally coming to a weak conclusion. Bet you can’t wait to listen.…

Continuing our new 10-minute tips series, Rob and Jonny turn their attention to providing 10 minutes of simple SEO tips. This week episode discusses: Starting a blog Competitor research and benchmarking Review keywords monthly (and how we do this) Website speedBy Rob Boyle & Jonny Kenyon

What do Nike, Starbucks, reddit, and AAA gaming studio 12am have in common? They all use Polygon to build in web3. Polygon Studios CEO Ryan Wyatt joined Brian Friel to discuss crypto's mainstream adoption and the future of web3 gaming on Episode 15 of The Zeitgeist. Show Notes: 01:36 - Background / How he started working at Polygon? 05:09 - Why Pol…

Helium is the first people-powered decentralized wireless network. In episode 14 of The Zeitgeist, Boris Renski, GM of Wireless at Nova Labs sits down with Brian Friel to discuss how crypto is enabling new ways to deploy wireless infrastructure. Show Notes: 00:52 - Who is Boris Renski / Background 03:23 - What is Helium? 06:44 - Catalyst behind cre…