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New Product Launch Planning Roundtable at Formulary & Access Summit
Manage episode 301491009 series 2824439
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Join Yishai Knobel of HelpAround, Maureen Bala of Galway Group Life Science Consulting, and Gary Ellexson of Supernus Pharmaceuticals for an interactive roundtable discussion at the CBI Formulary, Reimbursement, and Access Summit.
They discuss what you need to consider when planning for a new product launch, common mistakes to avoid, and how COVID-19 has rewritten the rules (and timings) around drug launches in specialty pharmaceuticals.
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