What keeps every CMO and digital operations team up at night?

The Power of Digital Policy

IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high-speed online ad auction process known as real-time bidding (RTB). But that is only the start of privacy-related worries for any company trying to leverage digital platforms to reach new consumers. In the constant swirl around data privacy and shifts in the marketplace that impact your digital operations, what should you do to keep your risk minimized? Matt Voda explains in this episode what we should be paying attention to regarding privacy, ad auctioning, and the coming shifts in the digital operations world.

Chapters

1. Intro (00:00:00)

2. New waves of regulations (00:01:16)

3. When CPA goes into effect (00:03:20)

4. How do marketers figure out (00:04:27)

5. About the IAB tech and ICCL (00:06:54)

6. Tips and advise to the clients (00:12:03)

7. The right people to be stewarding data (00:14:45)

8. A big challenge for CMO (00:16:35)

9. About marrying up digital and traditional markets (00:20:13)

10. Cross channel measurement (00:22:59)

11. 3 things CMO need to be focusing (00:24:22)

12. Outro (00:26:35)