The Power of Digital Policy is a podcast that teaches you and your organization how to balance the risks and opportunities that come with operating websites, social media, mobile applications, voice assistants, AI and other channels. Through a monthly focus on individual topics, such as accessibility, cookies, copyrights, social media faux pas, data breaches, and data privacy, you will learn how to develop guardrails to maximize digital opportunity and minimize risk. Whether you work for a s ...
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Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Spo ...
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Hello! Welcome to Notes To My (Legal) Self. Together with our incredible guests, we explore topics of interest to in-house lawyers, including career tips, leadership, the future of law, mental health, legal tech, and more. We've recently added specialty seasons to cater to specific interests of in-house lawyers: AI Insights: Trends and applications of AI in law. Let's Law Better: Improving legal operations. Future Belongs to Builders: Innovations in legal tech. Join us as we dive into these ...
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673: What is content operations and do I need that?
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Content can drive business results when done well, correctly and efficiently. One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show." On Episode 673, we discuss: What is content ops? Why is it needed? How to se…
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Season 8, Episode 3: Everything is Illuminating: Learning About Yourself as You Learn Legal Ops (with Adam Becker)
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Did you know that the legal ecosystem is as unpredictable as the weather? One day it's sunny, and the next, there's a new opportunity cloud on the horizon. In this latest episode of Notes to my (Legal) Self, we explore this dynamic landscape with Adam Becker, Director of Legal Operations at Cockroach Labs and a proud CLOC Board Member. When Adam gr…
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Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic. We cover: The power of Facebook ads and how to structure the ad account for maximum efficiency The growing space of direct-to-customer e-commerce. Go-to strategies to expand sales through paid advertising. Learn more about him: htt…
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Season 7, Episode 7: AI Act: Navigating AI's High and Mid-Level Risks (with Kassi Burns and Olga Mack)
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Step into the intricate world of AI risk management with Kassi Burns and Olga Mack as they unpack the complexities of the EU AI Act. In this episode, we delve deep into the criteria that categorize AI systems into high and mid-level risks and the significant implications these categorizations have on AI development and deployment. Join us as we exp…
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Season 8, Episode 2: Mind the Gap: How to Translate your LLB into a Successful Career in the US (with Flavia Naves)
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Ever felt like your career path is more of a 'Choose Your Own Adventure' book than a straight line? In this episode of Notes to my Legal Self, we delve into the fascinating journey of Flavia Naves and how she transformed her LLB into a thriving legal career in the United States. Picture this: You've aced your Bar Exam, conquered legal battles in yo…
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671: How to build high-return ad campaigns
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John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation. Run your ad campaign with StubGroup now: https://stubgroup.com This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and support…
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Season 7, Episode 6: How to Navigate Legal Hurdles in AI: Top 10 Legal Guidelines (with Mitch Jackson)
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Step into the dynamic world of AI and the law with Mitch Jackson, Esq., a renowned legal expert, in this enlightening episode. As AI continues to revolutionize various industries, understanding the legal landscape becomes crucial. Mitch Jackson breaks down the "Top 10 Legal Guidelines in AI" to help you navigate this evolving field effectively. In …
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670: When do I need an attorney for my small business?
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There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second. So, when should you think about finding your legal representation? Thomas Frank, partner at The Frank Law Firm P.C., joins me on Episode 670 of "The Business Storytelling Show" to discuss just that. If y…
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Season 8, Episode 1: Mental Health, Suffering, Silence and Storytelling in the Legal Profession (with Mariette Clardy Davis)
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Ever wonder about the untold stories behind the successes of legal professionals? The latest episode of Notes to my (Legal) Self dives deep into the hidden battles fought by lawyers every day. While many firms promote feel-good solutions and organize "are you ok" days, the stark reality is that numerous legal professionals continue to struggle with…
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669: The Era of Virtual Assistance: How to use a virtual assistant
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Working virtually works. I do it all the time, and without that option, I clearly wouldn't get to work with all the awesome people I work with on the daily. Elizabeth Eiss calls it the Era of Virtual Assistance and getting help from anywhere is easier than ever. That leads me to wonder: How to use a virtual assistant?Elizabeth, founder and CEO of R…
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Season 7, Episode 5: AI & Privacy Uncovered with The Data Diva (with Debbie Reynolds)
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Dive into the thrilling world of artificial intelligence and data privacy with Debbie Reynolds, famously known as "The Data Diva." In this episode, we explore the critical balance between technological innovation and safeguarding individual privacy rights. As AI continues to evolve at breakneck speed, understanding its impact on data privacy is mor…
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668: How to make money with my website by renovating it
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Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by Matt Raad, who, together with his wife Liz, is a successful website investor who teaches people how to buy, renovate, and sell websites to replace their income and build wealth. In other words, he is an expert at answ…
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667: How AI-powered vending machines are changing grab-n-go shopping
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Aslak de Silva, CEO of Selfly Store, joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vending machine space. Join us. This episode is supported by OscarHamilton.com, your podcast support team.
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BONUS: The Power of First-Person Writing: How to Connect with Your Audience on a Personal Level
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Should your content - corporate, too - be written in the first person and what does that even mean? Here's my answer in this quick bonus episode of "The Business Storytelling Show." Read more on the topic: https://www.christophtrappe.com/what-is-writing-in-first-person/
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Leading digital transformation for smart cities and public service
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In this episode, we are joined by Lawrence Eta, a leader at one of Saudi Arabia's mega projects and former CTO of the City of Toronto, Canada. Lawrence shares his extensive experience and insights on transforming cities through digital innovation, the importance of servant leadership, and fostering community involvement in policy development. Hear …
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Season 7, Episode 4: Unprecedented Productivity with Generative AI (with Conor Grennan)
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Join us for an eye-opening episode of Notes to My (Legal) Self as we dive into the transformative world of generative AI with Conor Grennan, Dean of MBA students and head of generative AI at NYU Stern School of Business. Conor brings his wealth of experience in academia, writing, speaking, and coaching to the table, sharing how he is helping studen…
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666: What are the ethical considerations for generative AI use in business
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Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business? Join us. Try Lately: lately.ai Check out the eye-level cam I used: https://amzn.to/4bZHujH Kristian Aloma's narrative eco…
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Season 7, Episode 3: The Power of Digital Policy in Your Enterprise (with Olga Mack and Kristina Podnar)
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Welcome to Notes to My (Legal) Self, where today’s episode promises to be an enlightening journey into the dynamic world of digital policies and data provenance. Our guest, a seasoned digital policy consultant, brings over two decades of experience in helping organizations balance the risks and opportunities of emerging technologies. In this engagi…
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Season 7, Episode 2: Navigating AI's High and Mid-Level Risks (with Olga Mack and Kassi Burns)
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Dive into the intriguing world of AI regulation with the latest episode of Notes to my (Legal) Self! This time, they explore the complexities of the EU AI Act and its implications for the future of artificial intelligence. Join Kassi Burns and Olga V. Mack as they navigate the high and mid-level risks outlined in the Act, breaking down how these ri…
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665: Writing better copy with thorough copywriting briefs
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The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss: Why copywriting briefs are so important What goes into them How to use them…
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Season 7, Episode 1: The Magic of Creating Open Source Businesses (with Heather Meeker)
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In this episode of Notes to my (Legal) Self, we dive into the fascinating world of open source software with Heather Maker, an accomplished lawyer and venture capitalist. Heather, who has been a mentor and inspiration for many years, shares her journey from practicing law in Silicon Valley to joining OSS Capital, a venture fund focused exclusively …
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BONUS: Curved Monitors: Are They Worth it For Content Creators?
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Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology. I'm putting this 27-inch curved monitor to the test in this review episode. Join me and check out the model I'm discussing here.…
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664: How does cognitive bias affect SEO strategy?
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SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer. We discuss: What is cognitive bias? Things to know for SEO And more…. Join us. Connect with Sarah: http://sarahpresch.com
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663: 5 common marketing mistakes you must stop now
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What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them. Join us and grab a copy of her book here: https://amzn.to/3yh4rQL…
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662: Why coaching is important in the workplace
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Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and gro…
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BONUS: Marketing in the Age of AI Podcast with Emanuel Rose
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I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools. Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with-emanuel-rose/id1741982484 Some of the products mentioned: Opus Clips: https://www.opus.pro/?via=413b47 Grammarly: https://www.grammarly.com/referrals/…
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661: The Future of Business Communication: AI, CommTech, and CCOs
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The definition of communication is evolving in business. So, let's find out what that means to you! David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essent…
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Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/
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Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.
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A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to you…
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659: How technology helps business growth
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Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Enhancing productivity with tech Streamlining communication Data-driven decision making Operational cost reduction Innovative marketing strategies Join me.
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Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.
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658: Crafting compelling content from dull topics
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It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.
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657: The Art of Earned Media Coverage: Insights from a PR Veteran
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Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us…
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656: How to guest blog - a chat with Jake Doll
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Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."
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Navigating the GenAI frontier: Ethical dilemmas and opportunities in digital policy
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On this episode of "The Power of Digital Policy" Kristina talks with industry veterans Jim Kaskade and David Maher. As leaders at the helm of Conversica and InterTrust Technologies, respectively, Jim and David bring decades of experience in technology and secure computing to the table. This episode takes a deep dive into the intricate world of Gene…
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BONUS: What should a content calendar include?
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What should a content calendar include? In this bonus episode with Christoph, learn about determining priority topics and unique angles for effective content planning.He unveils the four things that set your content up for success.
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655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them
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What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.
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654: How to build a brand identity - a chat with Rob Meyerson
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Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: The 6th edition! Congrats. Wh…
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653: How to increase branded search queries and volume
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Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/
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Empowering change in the digital age: Unleashing innovation and building belief
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In this podcast episode, Kristina talks with Saira Jesani, the Deputy Executive Director of the Data & Trust Alliance. She delves into the collaborative efforts of leading organizations such as American Express, CVS Health, and Walmart in championing the responsible use of data and artificial intelligence (AI). The Data & Trust Alliance serves as a…
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652: An Ethical Email Marketing Discussion with Yuval Ackerman
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Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email m…
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651: The AI Marketing Revolution: How CMOs Can Ride the Wave
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Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on …
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650: How to use Discord as a brand! A chat with Tyler Stambaugh
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Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: What is Discord? What are the use cases for brands? What are the advantages and disadvantages? And more... Join us. Learn more about Tyler's company: https://www.magnetiq.xy…
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Legal unicorns: Bridging law and technology in the digital age
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In this episode, Kristina delves into the increasingly critical nexus of legal expertise and technological acumen, highlighting the emergence of "legal unicorns" - professionals who are not only adept at navigating the complexities of the law but also possess a profound understanding of technology. Guest Olga V. Mack, a lawyer with an extensive bac…
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649: Insights in business: How to connect the dots - a chat with Chris Kocek
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Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground." Join us. Grab a copy of his …
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648: How to write authoritative content - a chat with chima mmeje
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chima mmeje🏳️🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss: What is authoritative content? Why it matters to business growth. How to create authoritative content. How to measure its impact. And more. Join us.
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647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá
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Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss: What is the narrative economy? Why does the narrative economy exist? How is brand building different in the narrative economy? And more. Join us and grab a copy of his book here: h…
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646: How do you know you are creating successful content? A chat with Dana DiTomaso
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Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success. Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results. Join us. Fi…
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BONUS: Unlocking Success: Mastering the Marketing Approval Process
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On this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content. I discuss: Defining the Marketing Approval Process Exploring Standards & Criteria Essential Documentation Approval Workflows - implementation Managing Stakeholder Input Continuous Process Optimization Join me. If you…
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