Go offline with the Player FM app!
CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry
«
»
Ep 366 - How To Use Equity Crowdfunding To Launch Your Cannabis Business
Archived series ("Inactive feed" status)
When? This feed was archived on April 28, 2023 03:56 (). Last successful fetch was on July 04, 2022 06:00 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 303218129 series 2391501
While not the most traditional path, equity crowdfunding can be a great way for cannabis brands to raise capital - but only if know what you’re doing. Here to walk us through how she’s successfully crowdfunding her CBD wellness brand is co-founder and CEO of Element Apothec Davina Kaonohi.
Learn more at https://elementapothec.com
Key Takeaways:
[1:05] Davina's background in e-commerce and how she came to start Element Apothec
[5:49] How Davina took inspiration from her aunt's homemade tinctures to formulate Element's CBD products
[7:48] Why Davina turned to equity crowdfunding and how she's successfully targeting investors
[11:36] Equity crowdfunding vs traditional crowdfunding
[13:38] How to create a killer marketing campaign through storytelling
[17:54] Element's efforts to bring transparency to CBD and do away with sketchy "proprietary blends"
[24:04] Davina's goals to grow Element's product selection and expand the company over the next few years
[26:02] Where Davina sees the CBD skincare space heading over the next 3-5 years
181 episodes
Ep 366 - How To Use Equity Crowdfunding To Launch Your Cannabis Business
CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry
Archived series ("Inactive feed" status)
When? This feed was archived on April 28, 2023 03:56 (). Last successful fetch was on July 04, 2022 06:00 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 303218129 series 2391501
While not the most traditional path, equity crowdfunding can be a great way for cannabis brands to raise capital - but only if know what you’re doing. Here to walk us through how she’s successfully crowdfunding her CBD wellness brand is co-founder and CEO of Element Apothec Davina Kaonohi.
Learn more at https://elementapothec.com
Key Takeaways:
[1:05] Davina's background in e-commerce and how she came to start Element Apothec
[5:49] How Davina took inspiration from her aunt's homemade tinctures to formulate Element's CBD products
[7:48] Why Davina turned to equity crowdfunding and how she's successfully targeting investors
[11:36] Equity crowdfunding vs traditional crowdfunding
[13:38] How to create a killer marketing campaign through storytelling
[17:54] Element's efforts to bring transparency to CBD and do away with sketchy "proprietary blends"
[24:04] Davina's goals to grow Element's product selection and expand the company over the next few years
[26:02] Where Davina sees the CBD skincare space heading over the next 3-5 years
181 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.