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Andrew Barraclough - Design Director GSK - Linking Business and Design Strategy
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In this episode, Andrew Barraclough, Design Director for GSK and Board Member for the Design Business Association joins me to discuss the linking of Business Strategy and Design Strategy.
Andrew has been working with GSK for over 10 years. And in that time he has built and developed the design function practically from scratch into a core valued capability within the business.
In our conversation, he covers the Role of Design at three different levels, how to articulate and contextualize Design for the Board and importantly, how to show up inside the organization for greatest impact.
Andrew is also a guest speaker for Business x Design the conference at which he is sharing his the evolution of his Design Strategy in more detail.
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