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Boost Your CXM Success with a Unified Approach
Manage episode 303988484 series 2809911
A recent Forrester study found that 82% of firms said CX is a top priority, but only 46% feel they’re getting a comprehensive view of their customers. In today's podcast I talk with Maxie Schmidt-Subramanian, VP and Principal Analyst at Forrester, about the journey to great CXM, and how to give your organization a competitive advantage.
Watch the webinar, and download the full Forrester study here:https://www.sprinklr.com/resources/boost-experience-success-register/
Maxie Schmidt is a principal analyst serving CX professionals. She leads Forrester’s research on CX measurement programs.
193 episodes
Manage episode 303988484 series 2809911
A recent Forrester study found that 82% of firms said CX is a top priority, but only 46% feel they’re getting a comprehensive view of their customers. In today's podcast I talk with Maxie Schmidt-Subramanian, VP and Principal Analyst at Forrester, about the journey to great CXM, and how to give your organization a competitive advantage.
Watch the webinar, and download the full Forrester study here:https://www.sprinklr.com/resources/boost-experience-success-register/
Maxie Schmidt is a principal analyst serving CX professionals. She leads Forrester’s research on CX measurement programs.
193 episodes
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