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The Myths and Science of Fundraising

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Manage episode 303994301 series 1127916
Content provided by Brian Gawor and Ruffalo Noel Levitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Gawor and Ruffalo Noel Levitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

One of the world’s top giving expert, Dr. Russell James from Texas Tech University joins MarketSmart’s Greg Warner to give a rundown on how some of the key research on donor decisions impacts our work as fundraisers.

A key goal in our donor engagement is tell the donor’s story, or better yet: let the donors tell their own story. Research shows that this is a key component in increasing giving, and it provides greater joy and a better donor experience.

Dr. James has a new book series out that explores these concepts. You can find out more at:

https://imarketsmart.com/donorstory

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 303994301 series 1127916
Content provided by Brian Gawor and Ruffalo Noel Levitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Gawor and Ruffalo Noel Levitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

One of the world’s top giving expert, Dr. Russell James from Texas Tech University joins MarketSmart’s Greg Warner to give a rundown on how some of the key research on donor decisions impacts our work as fundraisers.

A key goal in our donor engagement is tell the donor’s story, or better yet: let the donors tell their own story. Research shows that this is a key component in increasing giving, and it provides greater joy and a better donor experience.

Dr. James has a new book series out that explores these concepts. You can find out more at:

https://imarketsmart.com/donorstory

  continue reading

104 episodes

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