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PGgrowth Episode 81_Being Prepared For Lead Generation

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Manage episode 305226667 series 2286183
Content provided by Ed Sluga, CFRE, Ed Sluga, and CFRE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Sluga, CFRE, Ed Sluga, and CFRE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Any marketing tactic to engage your donors about planned giving needs both a preparation and a follow up plan. Otherwise, the cost and work put into the initial contact is not only wasted, the trust you need with your donors so they will create a planned gift will be eroded or even lost. In this first episode of season 8, we will explore the basics of preparing for direct donor lead generation and the necessary 'next steps' to make the process worthwhile.

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 305226667 series 2286183
Content provided by Ed Sluga, CFRE, Ed Sluga, and CFRE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Sluga, CFRE, Ed Sluga, and CFRE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Any marketing tactic to engage your donors about planned giving needs both a preparation and a follow up plan. Otherwise, the cost and work put into the initial contact is not only wasted, the trust you need with your donors so they will create a planned gift will be eroded or even lost. In this first episode of season 8, we will explore the basics of preparing for direct donor lead generation and the necessary 'next steps' to make the process worthwhile.

  continue reading

24 episodes

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