Mike Potter: The growth hypothesis

Metric Stack

In today’s episode, Allan and Lauren talk to Mike Potter, co-founder and CEO of Ottawa-based SaaS company, Rewind. Rewind is a back-up service for SaaS applications to copy critical and important business data into the cloud. Think of it as insurance for your data!

What started as an itch to start a side project evolved into a hypothesis: the churn rate on a backup product would be low. Mike dives into the evolution of Rewind—how it started and where it’s going—and their explosive growth on the heels of a combined $80M USD in Series A and Series B funding.

And, the coveted question that we ask every guest: What does succeed with data mean to you?

Metrics mentioned in this episode:
Customer Lifetime Value (LTV): https://www.klipfolio.com/metrics/saas/customer-lifetime-value
LTV/CAC Ratio: https://www.klipfolio.com/metrics/saas/lifetime-value-to-customer-acquisition-cost-ratio-ltvcac

Churn: https://www.klipfolio.com/metrics/saas/logo-churn
MRR: https://www.klipfolio.com/metrics/saas/monthly-recurring-revenue

NRR: https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate
Magic number: https://www.klipfolio.com/metrics/saas/magic-number
Rule of 40: https://www.klipfolio.com/metrics/saas/rule-of-40
CAC payback period: https://www.klipfolio.com/metrics/saas/cac-payback-period
Total addressable market (TAM): https://www.klipfolio.com/metrics/saas/total-addressable-market

If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics

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