The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Beginner's Mind: Why Naiveté is a Critical Business Asset
Manage episode 309039732 series 3025804
Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Having a sense of naïveté is never a bad thing. Because there are no risks, when there are no rules.
In the Beginner’s Mind, the most outlandish and bizarre ideas could be the best. And who knows? Maybe they’re right.
In this episode, host Mike O’Toole is joined by David Rogers of the Columbia Business School to discuss the "Zen mentality" importance of naïveté for new, unconventional brands. Using previous guests – such as Higher Ground Farm and Unreal Brands – they explain how sometimes not having an expertise gives brands more options to succeed.
You can also subscribe to The Unconventionals on iTunes andStitcher. And be sure to join the conversation on Facebook and Twitter as well.
38 episodes
Share
Manage episode 309039732 series 3025804
Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Having a sense of naïveté is never a bad thing. Because there are no risks, when there are no rules.
In the Beginner’s Mind, the most outlandish and bizarre ideas could be the best. And who knows? Maybe they’re right.
In this episode, host Mike O’Toole is joined by David Rogers of the Columbia Business School to discuss the "Zen mentality" importance of naïveté for new, unconventional brands. Using previous guests – such as Higher Ground Farm and Unreal Brands – they explain how sometimes not having an expertise gives brands more options to succeed.
You can also subscribe to The Unconventionals on iTunes andStitcher. And be sure to join the conversation on Facebook and Twitter as well.
38 episodes
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Similar to The Unconventionals
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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