The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Five Years of Small Business Saturday with American Express
Manage episode 309039731 series 3025804
Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It seems odd that a large corporation would launch a campaign that’s neither proprietary nor tightly controlled. So when American Express — a not-so-small business — created Small Business Saturday, they must have envisioned a great opportunity. And with the President and U.S. Senate’s support, in addition to countless Mom & Pops, it’s clear they were on to something.
Join host Mike O’Toole as he chats with several guests including one of the leaders behind Small Business Saturday, Mary Ann Fitzmaurice Reilly. They discuss how the initiative was started and how it has helped small, local shops gain a fair share of the holiday shopping season.
38 episodes
Share
Manage episode 309039731 series 3025804
Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It seems odd that a large corporation would launch a campaign that’s neither proprietary nor tightly controlled. So when American Express — a not-so-small business — created Small Business Saturday, they must have envisioned a great opportunity. And with the President and U.S. Senate’s support, in addition to countless Mom & Pops, it’s clear they were on to something.
Join host Mike O’Toole as he chats with several guests including one of the leaders behind Small Business Saturday, Mary Ann Fitzmaurice Reilly. They discuss how the initiative was started and how it has helped small, local shops gain a fair share of the holiday shopping season.
38 episodes
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Similar to The Unconventionals
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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