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Evernote
Manage episode 309039730 series 3025804
When Evernote came along, it re-shaped note taking by giving us a way to use technology to remember things. Many thought the application would fail with the business model it had — there was no specific target audience and people could use it for free, forever. But what those naysayers didn’t see was that Evernote’s value to the user grows over time — and ultimately, that value is significant enough for people to pay for the premium version.
In this episode, host Mike O’Toole chats with Evernote’s Chief Technology Officer, Dave Engberg. They discuss how Evernote users become more dependent on the app each time they use it — why that eventually leads to them paying for it.
You can also subscribe to The Unconventionals on iTunes and Stitcher. And be sure to join the conversation on Facebook and Twitter as well.
38 episodes
Manage episode 309039730 series 3025804
When Evernote came along, it re-shaped note taking by giving us a way to use technology to remember things. Many thought the application would fail with the business model it had — there was no specific target audience and people could use it for free, forever. But what those naysayers didn’t see was that Evernote’s value to the user grows over time — and ultimately, that value is significant enough for people to pay for the premium version.
In this episode, host Mike O’Toole chats with Evernote’s Chief Technology Officer, Dave Engberg. They discuss how Evernote users become more dependent on the app each time they use it — why that eventually leads to them paying for it.
You can also subscribe to The Unconventionals on iTunes and Stitcher. And be sure to join the conversation on Facebook and Twitter as well.
38 episodes
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