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Do you have what it takes to be a CMO? (With Efrat Fenigson)
Manage episode 310726696 series 3070411
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Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics.
From being a programmer at a leading gaming company (Hi there Spongebob game!) in Australia through a series of impressive marketing roles to co-founding her latest initiative G-CMO, Efrat’s story is a combination of self development and amazing marketing insights.
In this episode you’ll learn:
- How to start marketing in a niche market
- The importance of really knowing your target audience
- Why online surveys aren’t good enough when it comes to building personas
- The process for branding and positioning your startup as an industry leader
- How to think strategy before tactics
- What are the key differences between someone who’s a good marketer and a good CMO
- The future of CMO’s
- What you need to become a great CMO
- Building a personal brand
43 episodes
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