))
Episode 10 - The Truth about SEO
Manage episode 310833429 series 3074342
Content provided by Mark Stephen Ware. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Stephen Ware or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
SEO, or Search Engine Optimization, has been, and continues to be a HOT TOPIC for marketers and people who don’t work in marketing. But is SEO really worthy of so much attention? Maybe not. One of the most well-known opponents of “chasing” SEO is Guy Kawasaki. Guy is rightly a tech-silicon-valley celebrity and expert in social media and all things digital. He’s also the first Apple Evangelist and worked for Steve Jobs back in Apple’s early days. Like Guy, my thoughts on SEO are less about the typical focus on keywords and metadata. Instead, I believe with Google employing over 1,000 PHDs and scientists around the world working 24/7/365 to ensure the “house always wins”, I would put all my chips on a strategy that is heavy on: • compelling content that is • regularly published and that • exceeds the readers’ expectations --- Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support
…
continue reading
23 episodes
Share
