))
Episode 1 - The CXO Love Language
Manage episode 310833435 series 3074342
Content provided by Mark Stephen Ware. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Stephen Ware or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
THE CXO LOVE LANGUAGE – We can’t read minds and we shouldn’t try to, but there are a few well know or certainly presumable objectives that will bring smiles to the C-suite. Typically, those smiles will occur if the company grows its revenue, improves the team’s morale, or enhances long-term client loyalty. Why? Well, all companies need to continually grow revenue. The second one, team morale, is a bit more subtle. You see, even with the best go-to-market strategy in the world, execution will fail if the team is not behind it; if morale is low, the strategy will fail, so morale matters quite a bit. And client loyalty, that’s key to ensuring the company has revenue as long as possible. That will also help sales focus on bringing in new revenue and both will help improve team morale. Marketing can play a vital role in each of these areas. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support
…
continue reading
23 episodes
Share
