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Episode 5 - Where's the Love?
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I love to know what the market is thinking about the brand. Understanding how the brand is experienced, helps marketers determine the vetting of value, the likelihood of referrals and the retention of revenue. As brand stewards, all marketers should be concerned about how the brand is delivered and experienced on an ongoing basis. That’s part of the three-part marketing approach that focuses on products, processes and people. And that’s key to growing revenue, improving employee morale and enhancing client loyalty. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support
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