Episode 6 - MARKETING & SALES - TIME TO BURN THE SILOs

The Marketing Minute

It’s vital that sales and marketing partner on all go-to-market activities. Essentially two sides of the same coin, marketing cannot exist in a vacuum and sales cannot pitch and close deals without support. Silos do little good in the organization that has major interdependencies like sales and marketing. A few key ideas on creating a more synergistic relationship between sales and marketing would include: (1) joint weekly pipeline reviews of new business opportunities, (2) jointly examining the post-mortem data on lost clients and (3) ongoing monitoring of lead sourcing that typically predate proposals and contracts. These are just three examples of how sales and marketing can better team up to grow revenue, improve employee morale and enhance long-term client loyalty. The more these two teams and their leaders collaborate, the better the likelihood they will together grow the company’s revenue, improve employee morale and retain clients long term. No silos needed. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support