Episode 6 - MARKETING & SALES - TIME TO BURN THE SILOs
M4A•Episode home
Manage episode 310833433 series 3074342
Content provided by Mark Stephen Ware. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Stephen Ware or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It’s vital that sales and marketing partner on all go-to-market activities. Essentially two sides of the same coin, marketing cannot exist in a vacuum and sales cannot pitch and close deals without support. Silos do little good in the organization that has major interdependencies like sales and marketing. A few key ideas on creating a more synergistic relationship between sales and marketing would include: (1) joint weekly pipeline reviews of new business opportunities, (2) jointly examining the post-mortem data on lost clients and (3) ongoing monitoring of lead sourcing that typically predate proposals and contracts. These are just three examples of how sales and marketing can better team up to grow revenue, improve employee morale and enhance long-term client loyalty. The more these two teams and their leaders collaborate, the better the likelihood they will together grow the company’s revenue, improve employee morale and retain clients long term. No silos needed. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support
…
continue reading
23 episodes