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How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles

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Manage episode 310863769 series 2947814
Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.

2:29 - How growth marketing & chess are very similar

5:58 - The whacky path to growth marketing but with the right mindset

9:33 - Key mental model learned with paid ads

17:25 - Generalist vs specialist debate

21:54 - Growth experiments with Trends newsletter

27:27 - How to be ahead with influencer marketing

32:53 - Copywriting mental model from Sam Parr

33:35 - Product-Led Growth experiment at Trends

41:21 - Side hustle mental models and lessons (how to do it right)

Key Links

  continue reading

80 episodes

Artwork
iconShare
 
Manage episode 310863769 series 2947814
Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.

2:29 - How growth marketing & chess are very similar

5:58 - The whacky path to growth marketing but with the right mindset

9:33 - Key mental model learned with paid ads

17:25 - Generalist vs specialist debate

21:54 - Growth experiments with Trends newsletter

27:27 - How to be ahead with influencer marketing

32:53 - Copywriting mental model from Sam Parr

33:35 - Product-Led Growth experiment at Trends

41:21 - Side hustle mental models and lessons (how to do it right)

Key Links

  continue reading

80 episodes

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