Best Aazar Ali Shad Podcasts (2024)

1
The Power of an Irresistible Offer: How One Company Cut Cost per Acquisition in Half 19:51

1+ y ago19:51

19:51

This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half. If you like this episode then: Connect with Toby Winch And check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/…

1
What's Working in Paid Social in 2022 & Beyond by Dara Denny 33:14

1+ y ago33:14

33:14

This is the behind-the-scenes story of my mastermind call that I am sharing with you. If you are interested in my mastermind group, DM me on Twitter for more. Timestamps: 1:42 - Dara's story about how she got into paid social marketing 6:08 - Who inspires Dara to look up to? 8:34 - What Dara has changed her mind about Facebook Ads? 13:24 - How do y…

1
How an 8-Figure D2C Brand Runs Paid Social Marketing 46:00

1+ y ago46:00

46:00

Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker. This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form In thi…

1
10 Marketing Lessons I wish I knew Sooner 12:05

2y ago12:05

12:05

You can also read these lessons here: If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611 Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/ Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6…

1
How Message-Market Fit Lifted 300% Conversion Rate for Heights 23:08

2y ago23:08

23:08

In this episode, Daphne broke down her process how she increased her company's conversion rate. Below are some timestamps: 00:59 - A bit about Daphne's growth background 03:22 - The heights story of increasing 300% conversion rate 12:03 - How they drilled down 16 to 3 key value props 13:38 - How churned customers helped 15:35 - How founders were a …

1
15 Cold Emails Tactics To Get What You Want 10:43

2y ago10:43

10:43

15 tactics of cold email I am sharing from my last 10 year experience. And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766By Aazar Ali Shad

1
14 Bootstrapped Marketing Tactics To Get You Zero to 7-Figures 15:49

2y ago15:49

15:49

Here are the show notes: The main thread: https://twitter.com/Aazarshad/status/1432689651823742978 How to launch on Product Hunt: https://www.swipefiles.com/articles/how-to-launch-on-product-hunt Quora Marketing: https://albacross.com/newsroom/organic-quora-marketing/ Slack marketing: https://awario.com/blog/slack-for-social-media-marketing-user-ac…

1
15 Lessons I have Learned in My 10-Year Sales Career That Helped Me in Marketing & Life 16:08

2y ago16:08

16:08

You can see these lessons here: My Twitter Thread: https://twitter.com/Aazarshad/status/1434864249650630659 My Newsletter: https://aazarshad.com/newsletter/By Aazar Ali Shad

1
How MyObvi Bootstrapped Its Way From Zero to $30Mn In 3 Years 26:24

2y ago26:24

26:24

Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed: 1:52 - The beginning of MyObvi: How three friends wanted to build their own brand 8:41 - How they used scarcity and social proof to create FOMO 10:53 - Journey till 200K 13:35 - What changed at $1mn revenue 14:50 - What changed at $10mn…

1
Three New Mental Models for Conversion Rate Optimization 33:59

2y ago33:59

33:59

Jon Macdonald shared his CRO stories and mental models to improve your conversion rates. We discussed: 1:00 - Intro 1:20 - How his process is different from other CROs 5:36 - What is continual optimization? 7:54 - Why best practices are for beginners? 15:02 - Scientific method vs silver bullets 20:18 - Why should you stop marketing when someone bec…

1
How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons] 44:07

2+ y ago44:07

44:07

Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team. Show notes: 1:36 - About Alex and his story of how he got in 4:15 - Keeping pace with a billion-dollar valuation company 5:44 - How do marketers in their career join a unicorn early 8:31 - How Alex was able to build a media company fo…

1
My 7-Figure SEO Playbook [The Complete Audio Guide] 38:57

2+ y ago38:57

38:57

I'm sharing my 7-figure SEO playbook. Here are some topics I covered: Why SEO How to find the keywords that help you get high intent leads (ROI-Led Keywords) How to write content that ranks How to get backlinks (without spamming & begging for links) How to convert existing users to leads & customers from your blog How to distribute your content ele…

1
How Product-Led Content Drove Sparktoro's Higher Retention 31:04

2+ y ago31:04

31:04

In this episode, we discussed how to launch product-led content. Discussion timestamps: 2:17: How to think about job switching as a marketer 7:10 - How Amanda drove product-led content with Sparktoro 12:11 - The challenges with product-led content 16:39 - How to think about content when you are creating a category 26:36 - Her hot take on A/B testin…

1
How Growth Mentor Bootstrapped A Marketplace Without Paid Ads 23:00

2+ y ago23:00

23:00

In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard. We discussed: 1:38 - How did he come up with the idea? 3:39 - Why a marketplace, not a product? 3:57 - What's Growth Mentor's mission? 6:09 - Why do so many folks offer their time for free? 12:43 - How Foti found supply side 14:14 - Successful a…

1
How I Grew Twitter Audience From 1000 to 12.5K So Far (And How I Would Do It Differently) 28:40

2+ y ago28:40

28:40

Hey there! This is my story about growing Twitter organic socials. Very tactical and mental models based. Please reach out on Twitter if you have any questions regarding this. Key Links How To Take Over The World Podcast (Give it a listen) Follow Ben (his tweets are REALLY good) Supported by - Growth Mentor What if you could tap into the experience…

1
How A Podcaster Achieved 100,000+ Downloads/Episodes With Storytelling (Practical Lessons) 33:55

2+ y ago33:55

33:55

In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode. Timestamps: 1:42 - Intro 4:38 - How did he grow the podcast initially 6:47 - The growth story 12:18 - How did he make his passion project so good? 14:40 - Storytelling mental models 19:14 - How to edit (pick the right mo…

1
Ask a Growth Mentor: What is the best play for leveraging micro-influencers to driving growth for B2B SaaS companies? 6:27

2+ y ago6:27

6:27

This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors. Casey Hill recommends podcasting. Casey's podcast course Sample podcast pitch Listen to what he says. If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/ Supported by - Growth Me…

1
Ask A Growth Mentor: What Should You Initially Do In Your Acquisition To Increase Retention Later 10:18

2+ y ago10:18

10:18

This is a mini-cast where we'll try to answer the questions of folks in my audience. Aditya Gaur asked this question. Hope this helps him and some of you too. Please reach out to these mentors if you want to dive more: Mentor Soundbite # 1 Nikki Elbaz: Website: nikkielbaz.com Newsletter: nikkielbaz.com/subscribe LinkedIn: linkedin.com/in/nikki-elba…

1
How LivingCozy Publication Grew Zero to 100,000 Visitors Per Month 40:09

2+ y ago40:09

40:09

Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority. We discussed: 2:15 - Mental models for marketers from baseball 5:55 - Story behind LivingCozy 15:57 - How to outrank big brands …

1
Growth Debate: SEO vs Thought Leadership (Stories, Why, Pros & Cons) 54:14

2+ y ago54:14

54:14

In this episode, we introduced "growth debates" as a new segment. Marketers have struggled to choose either of them for growth. We wanted to give the full picture. 2:37 - Intros 5:09 - Why Vanessa loves thought leadership more than SEO 9:24 - Lusha's story about brand revamping and thought leadership 14:00 - George's client SEO story on ranking for…

1
How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it] 26:52

2+ y ago26:52

26:52

In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” We discussed: 1:51 - Nelson's background in B2B Sales & Marketing 3:30 - What are Predictable Revenue and the problems with it 6:05 - What about the outbound approach to reaching out to the right customer at the right…

1
Growth Conversations: Why We Buy & How To Discover It 48:56

2+ y ago48:56

48:56

In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buye…

1
How I Grew 3X To An 8-Figure Business With Facebook Ads [The Complete Audio Guide] 1:07:13

2+ y ago1:07:13

1:07:13

In this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help. This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered: How do you approach a Facebook campaign at the early …

1
Public Announcement: How Would You Do It? 9:06

2+ y ago9:06

9:06

Hey! Amazing people, Give this a listen and reach out to me at aazar@aazarshad.com or Twitter or LinkedInBy Aazar Ali Shad

1
How One Insight Funded Million Dollars Campaign Idea 20:30

2+ y ago20:30

20:30

In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea. Links: Connect with Aggelos Check out Growth Sandwhich agencyBy Aazar

1
How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles 56:06

2+ y ago56:06

56:06

In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Tren…

1
2 B2B Attribution Mistakes That You Should Never Do 25:59

2+ y ago25:59

25:59

In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do. We talked about: 2:35 - How attributing the device wrongly led to a growth fiasco 6:20 - How investing in SEO "seemed" like a bad idea but it worked. 13:03 - How to think about B2B attribution 16:41 - How Gorg…

1
How Truebill Grew Zero to $100Mn in ARR (But They Almost Died Early On) 34:36

2+ y ago34:36

34:36

In this episode, we cover an inspiring story of Truebill and its growth levers. We discussed: 3:07 - The Truebill original story 5:25 - How did he think about differentiation? 7:13 - How Truebilll was on a death bed? How did he pull it off? 12:17 - What's the framework to grow a B2C business? 19:49 - What are the growth levers from 0-$100K, $100K t…

1
Wins & Losses: The Report That Went Viral 12:53

2+ y ago12:53

12:53

This report got us so many customers and leads. I'm sharing these reports here: The State of SaaS Onboarding 2020 The State of SaaS Onboarding 2021By Aazar Ali Shad

1
Wins & Losses: How I Reduced Our Churn From 6.4% to 2% 11:51

3y ago11:51

11:51

For folks who are struggling with retention, do listen to my story of how I reduced churn. Show notes: The blog about this story Product Adoption SchoolBy Aazar Ali Shad

1
Wins & Losses: Behind-the-scenes of Sales-Led to Product-Led Experiment That I Did 11:45

3y ago11:45

11:45

Hey folks! This episode is only for listeners of my podcasts. I don't promote these because it is special for you. I share my story behind moving from sales-led to product-led. Enjoy!By Aazar Ali Shad

1
How Airtable Found Product Market Fit (It's Not What You Think) 34:01

3y ago34:01

34:01

In this episode, I wanted to share Airtable's Product Market & Growth story. We discussed: 3:19 - How did Zoelle figure out Airtable's use-cases? 4:21 - What was happening before finding PMF? 5:48 - How did they figure out early growth? 5:49 - What does reverse churn mean for Airtable? 11:20 - Why Airtable focused on customer success teams early on…

1
How Traffit Grew 36%/Year With Net Negative Churn (Without Adding New Business Revenue) 27:08

3y ago27:08

27:08

In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue). We discussed: 00:41 - Mick's background & about Traffit 02:18 - Mick's net negative churn story 06:05 - How did he ask for an upsell? 10:10 - How he incentivized the customer success team to upsel…

1
How Buffer Increased the Readership of Their Blog to Over 1.5 Million Visits 32:26

3y ago32:26

32:26

In this episode, we’ll focus more on scaling content and fighting the giants. 1:22 - About Alfred Lua and his background in Marketing 3:07 - His opinion on being a fluid marketer 4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story) 11:00 - How to beat big publications like Hubspot on search? 13:44 - How do you really sta…

1
How Oribi Found Success with Paid Social 29:34

3y ago29:34

29:34

In this episode, we discuss Paid Social strategy of Oribi.io: 02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi. 5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative. 12:49 - The paid social strategy story 14:27 - Why she chose paid social although it is an expensive channel 1…

1
From Window Cleaning To Building An 8-Figure Ecommerce Brand 37:16

3y ago37:16

37:16

In this episode, we dived into Tanner Larsson’s ecommerce Kitchen Brand story. He grew it from zero to 8-figures. We discussed: 4:19 - Tanner’s background before e-commerce. 7:08 - His story how he faced different challenges to build a successful e-commerce store. 17:37 - What is revenue optimization in e-commerce? 24:13 - How to battle iOS14 chang…

1
How to Launch Co-Marketing Initiatives That Radically Stand-Out 31:13

3y ago31:13

31:13

In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results. We talked about: 3:59 - Casey's background 5:00 - Why SaaS marketers should be doing more of such initiatives? 7:16 - Why this initiative worked? 9:58 - The story behind co-marketing initiatives 14:33 - What should you conside…

1
How To launch & Grow Agency Partnerships Without A Brand 32:45

3y ago32:45

32:45

On this show, Blake Imperl shared his frameworks and ideas to run an agency partnership. More importantly, how he started his growth initiative with agencies without any brand. We discussed: 3:34 - About Blake & his story 5:52 - Tone's story on running agency partnership 9:58 - How did Blake create an outbound plan? 13.53 - Why did he go for doing …

1
Should You Create A New Category If You Are Not The Leader? 22:45

3y ago22:45

22:45

In this episode, we'll answer this question and when does it make sense to create a category. 1:47 - The story about category creation. 7:35 - When it started making sense to create a category of "Customer Lifetime Value". 9:03 - What efforts Omniconvert is making to create a category. 14:54 - Three things you should remember when creating a catego…

1
How to Grow A Newsletter from Zero to 10K Subscribers [Mental Models & Stories] 36:24

3y ago36:24

36:24

Ali Abouelatta loves early-stage start-up scenes, so he thought about starting a newsletter - First1000 He shared his exact tactics to grow his newsletter in this article and we dived deeper into it. We discussed: 1:36 - Story in the startup scene and how he started the newsletter. 9:35 - How to improve writing in general if you? 12:30 - How he got…

1
How to Build an Audience on Twitter [Frameworks & Stories] 43:16

3y ago43:16

43:16

In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur. We discussed: 02:26 - How Arvid started an entrepreneur and built his audience (the story) 19:32 - How he fights the impostor syndrome 23:08 - How to build empathy while building an audience 27:28 …

1
Why Animalz Prefer Thought Leadership Content Over Search Traffic 29:52

3y ago29:52

29:52

Does Thought Leadership Actually Convert? In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content. About Ryan: Ryan is the Director of Marketing at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies. Ryan shared: 2:13 - The s…

1
How Influencer Marketing Helped Animal House Fitness Scale from 0 to $3 Million in Six Months 31:01

3y ago31:01

31:01

In this episode, we've discussed some new concepts in Influencer Marketing, and the story of Animal House Fitness influencer marketing strategies. Topics that we have touched: 1:35 - The story behind growing Animal House Brand with influencer marketing. 7:40 - How do you find and track these influencers and their posts? 9:43 - How do you really gen…

1
Wins & Losses: How I Failed With Direct Mail Marketing & How I Would Approach It Now (Lessons) 12:16

3y ago12:16

12:16

In this episode, I'm sharing my personal story about How I failed with direct mail marketing, and how I would do it today (if I have to do it again). Wins and loses is my new series sharing my personal growth marketing stories and lessons. It's a short story and I hope you find the lessons learned interesting. Show notes Munich Unicorn: Celonis 150…

1
How Doopoll grew their MRR by 800% within 6 months 23:00

3y ago23:00

23:00

In this episode, we discussed the story of how Dopoll grew 800%. 1:20 - Status quo: What made Dopoll changes their strategy? 3:80 - How they started focusing on growth marketing? 7:32 - How they figured out their value proposition to position themselves better? 10:26 - How they found the activation sweet spot? Converting from 1% to 4% in freemium 1…

1
Rejecting a $375K Offer from Instagram & Becoming a Creator 27:21

3y ago27:21

27:21

In this episode, we learn from Linda Zhang's career decisions as a PM, and a creator. We've discussed: 2:53 -How she got an interview and then an offer from Instagram Reels? 5:37 - During an interview, what is a bad, good and great answer? 7:55 - Why did she reject such a lucrative offer? 13:57 - How she grew her newsletter early on? 16:38 - What's…

1
How One Marketer Grew 0 to 479,101 Organic Visits Without Backlinks within 17 Months 33:43

3+ y ago33:43

33:43

In this episode, we've discussed Nick Jordan's SEO store one of his clients. We're talking about the following topics: 1:40 - About Nick and why left sales 2:48 - His story of 0-479K organic visits from Do Not Pay (detailed case study below) 4:27 - How did he do it? 5:42 - What about the quality of the content while writing so much? 7:42 - Does dom…

1
How UX Research Leads to 34.5% Increase in Conversion Rate 18:36

3+ y ago18:36

18:36

In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store. We've covered: 1:09 - Nick's experience in CRO & UX Research 2:04 - Backstory of Thigh Society's hunches to insights 4:54 - How did he decide which insights to pick? 9:08 - How did he decide to to pick the right customer for his research? 11:19 - Research someti…

1
How To Grow a Startup When You're Creating a Category and Building a Brand 50:12

3+ y ago50:12

50:12

In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons. We've discussed: 2:18 - How Peep moved from a software engineer to a leading CRO in the world. 04:05 - How did he land into making an e-learning platform from consulting? 05:52 - How Wynter's concept came into being? 11:16 - Why rebr…

1
How A Best Selling Author Captures Desire & Effectiveness To Grow Any Product 34:34

3+ y ago34:34

34:34

In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products. We've covered: 1:31 - Rob's story about how he got into Y-combinator 6:15 - His framework to research for any product 7:08 - How he stumbled on helping a friend to share his notes and that lead to the book - Write Use…

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Aazar Ali Shad Podcasts

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