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Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How To Grow a Startup When You're Creating a Category and Building a Brand

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Manage episode 296791637 series 2947814
Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons.

We've discussed:

2:18 - How Peep moved from a software engineer to a leading CRO in the world.

04:05 - How did he land into making an e-learning platform from consulting?

05:52 - How Wynter's concept came into being?

11:16 - Why rebrand from Copytesting to Wynter.com? When does it really make sense?

23:59 - What's his playbook for brand building and category creation for Wynter?

32:37 - How should a not-so-popular and zero-email list founders think about growing his startup? Not everyone is Peep Laja.

39:49 - Who does he follow and admire?

42:40 - What he has recently changed his mind about?

Subscribe to this newsletter to get the podcast summary: https://aazarshad.com/

Links

  continue reading

80 episodes

Artwork
iconShare
 
Manage episode 296791637 series 2947814
Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons.

We've discussed:

2:18 - How Peep moved from a software engineer to a leading CRO in the world.

04:05 - How did he land into making an e-learning platform from consulting?

05:52 - How Wynter's concept came into being?

11:16 - Why rebrand from Copytesting to Wynter.com? When does it really make sense?

23:59 - What's his playbook for brand building and category creation for Wynter?

32:37 - How should a not-so-popular and zero-email list founders think about growing his startup? Not everyone is Peep Laja.

39:49 - Who does he follow and admire?

42:40 - What he has recently changed his mind about?

Subscribe to this newsletter to get the podcast summary: https://aazarshad.com/

Links

  continue reading

80 episodes

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