Growth Debate: SEO vs Thought Leadership (Stories, Why, Pros & Cons)

Growth Marketing Stories

In this episode, we introduced "growth debates" as a new segment.

Marketers have struggled to choose either of them for growth. We wanted to give the full picture.

2:37 - Intros

5:09 - Why Vanessa loves thought leadership more than SEO

9:24 - Lusha's story about brand revamping and thought leadership

14:00 - George's client SEO story on ranking for growth

21:01 - Pros and cons of SEO

24:00 - Pros and cons of thought leadership

28:00 - Backlinks seem to be a useless process in SEO -- Listen to Geroge's take

31:05 - George's take on constantly fighting on ranking and content updating

34:48 - What about the long unnecessary articles that the visitors don't need for SEO?

38:41 - Vanessa's take on thought leadership could be a hit or miss.

42:59 - What about thought leadership not contributing to the revenue? (Vanessa's response)

45:04 - What's the right percentage to allocate thought leadership vs SEO as a content team?

52:44 - My take on the whole debate

Key Links

• Reach to Vanessa for her amazing thoughts
• Reach out George if you want help with SEO
• George's agency Minutia
• Check out Lusha.com (Vanessa's company)

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