How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]

Growth Marketing Stories

Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2+ y ago 26:52

MP3•Episode home

In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue”

We discussed:

1:51 - Nelson's background in B2B Sales & Marketing

3:30 - What are Predictable Revenue and the problems with it

6:05 - What about the outbound approach to reaching out to the right customer at the right time?

13:15 - How to approach Account-Based Marketing?

Links:

“The Death of the SDR: And the Birth of Buyer Centric Revenue”

Supported by - Growth Mentor

What if you could tap into the experience of 340+ startup and marketing mentors?

Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.

Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.

80 episodes

#Tech #MBA #Entrepreneur #Business #Podcasting Education #Marketing #Aazar Ali Shad