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How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]

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Manage episode 325281748 series 2947814
Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.

Show notes:

1:36 - About Alex and his story of how he got in

4:15 - Keeping pace with a billion-dollar valuation company

5:44 - How do marketers in their career join a unicorn early

8:31 - How Alex was able to build a media company for HR people

12:23 - How to build a community that sticks

15:41 - Becoming a media company is overwhelming, how to do it right?

22:01 - How Alex grew to be a VP of Marketing (lessons)

27:18 - How to manage folks who have more experience than you?

29:32 - How to manage up?

34:02 - How did he come up with Dock

Key links

  continue reading

80 episodes

Artwork
iconShare
 
Manage episode 325281748 series 2947814
Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.

Show notes:

1:36 - About Alex and his story of how he got in

4:15 - Keeping pace with a billion-dollar valuation company

5:44 - How do marketers in their career join a unicorn early

8:31 - How Alex was able to build a media company for HR people

12:23 - How to build a community that sticks

15:41 - Becoming a media company is overwhelming, how to do it right?

22:01 - How Alex grew to be a VP of Marketing (lessons)

27:18 - How to manage folks who have more experience than you?

29:32 - How to manage up?

34:02 - How did he come up with Dock

Key links

  continue reading

80 episodes

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