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S3E3: Ecopreneurship w/ Meghann & Karine (Re:Plenish)
Manage episode 311604906 series 3089154
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It’s a holiday miracle! A new MM episode hot off the press!
The Marketing Major podcast gets a fan recording… No wait that was just for Jenaya. Alex elevator pitches a lukewarm cup of water and Moh INSISTS on ordering his holiday bevs on the app. [0:59 - 12:39]
We are joined today by Meghann and Karine from Re:Plenish, a local zero-waste refillery in Edmonton. They talk about the start of their store and what it’s like to work with a good friend. We make sure that the store pets (a dog and a BUNNY y’all!) are treated fairly for all the hard work they put into the in-store experience. [13:20 - 30:09]
Their personal values guide their marketing above anything else, showcasing their expertise despite lacking traditional biz experience. We learn that Re:Plenish grew using social media and traditional media, while NEVER looking back on media appearances. The dynamic duo focuses on keeping things simple and not setting boundaries for themselves. There is more to business than growth, and taking things slowly can be very beneficial. [31:34 - 46:32]
We dive into how they keep marketing ethical when marketing itself is not super sustainable in nature. They explain their ‘Litmus Test’ for ethical practices and how it can intervene in some decisions, even for them. Jenaya voices her crisis but Meghann and Karine reassure her that there is a space for these businesses more than ever. Their strength is their authenticity and it’s an exciting time to be a part of it. Being completely ethical and sustainable is practically impossible and being honest is an important element of it. Looking more specifically at their personal careers, Meghann and Karine talk about how they’re more focused on growing their movement rather than their business and how they don’t necessarily plan on doing this forever. [46:32 - 1:26:00]
When You’re In a Bind But You Want To Save The Planet: We throw some zero-waste swap scenarios at our favourite zero-waste pros and they are ON IT! We go from the grocery store, to the cafe, to the holidays. We discover that being eco-friendly is just easier if you know how to juggle. Elliott has a quick word with us too. [1:26:08 - 1:43:47]
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