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How do ads perform in different markets? US vs UK
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How do ads perform across different markets? We've conducted a study which took 5-star ads from the US and tested them in the UK, then took 5-star ads from the UK and tested them in the US to see how much of a difference it made.
We're also joined by Laura Swinton who is the MD and Editor-in-Chief of Little Black Book. LBB is an independent platform that brings together the best work from agencies, brands, post-production houses and more. They also run a yearly awards show called the Immortal Awards.
Here are the ads we discussed:
- McCain - Here's to Every Kind of Love
- Andrex - Puppy Life
- Branston - Pickle Me
- Subaru - Love and Pets
- Pillsbury - Blessings
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