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006. How to Understand Your Audience w/ Diana Gladney
Manage episode 315027498 series 3010846
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If you have an audience on YouTube or anywhere else, it’s not enough to just put out any random piece of content – you need to know your audience, get and keep their attention, and speak to what they actually want. Today’s guest has a huge amount of wisdom in how to do exactly that.
Diana Gladney is an entrepreneur, video creator, and video marketing consultant. She’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more. Diana’s all about helping entrepreneurs simplify the video creation process to amplify their business and their brand using video.
RESOURCES
Connect with Diana at http://www.DianaGladney.com
Listen to the Video Simplified Podcast with Diana Gladney here: https://www.dianagladney.com/podcast
Think and Grow Rich: The Original, an Official Publication of The Napoleon Hill Foundation, by Napoleon Hill https://amzn.to/3ICooT1
SHOW NOTES
2:48 Who Diana helps – entrepreneurs looking to build their brand with video without getting stuck in all the technical details
4:15 How a near-fatal case of endometriosis completely changed Diana’s life direction
5:52 How Diana started learning about online business and video, even though she hated even being on camera
9:11 Diana’s own Napoleon Hill moment (ala Think and Grow Rich) – are you willing to commit to this kind of challenge?
11:40 When dissatisfaction leads to growth
13:04 When Diana’s messaging shifted from women starting entrepreneurial businesses to helping entrepreneurs use video
14:10 How messaging is such a critical yet overlooked part of content creation – the uncovering process of discovering your own messaging
17:08 How Diana made the jump to working with huge clients
19:07 The balance between pre-produced content and livestreaming – why you need both
21:27 The need to capture people’s attention no matter the format
22:08 What is the mental elephant in the room? The thing that’s all about THEM, the audience?
23:43 Considering the Person, Problem, and the Pain Point
25:14 Adding the NLQ – Next Logical Question
26:42 Next Logical Question = Opening a Story Loop
27:18 Primary Concern vs Secondary Concern
29:08 Next Logical Question at the end of the piece coupled with your offer for the next video
30:33 Using YouTube to build community and connection
32:10 The importance of coaching – not remaining the same person
33:18 Seeking discomfort in order to grow to the next level
34:34 Applying the Master Story Framework to obstacles in life
35:38 Limiting beliefs that Diana has faced – Nobody wants to listen to me, I’m not worthy of doing this, I can’t be myself
37:22 Working in corporate America and feeling pressure to conform to that image
38:20 The need for authenticity in online content
38:47 Experiencing people’s reactions being female and black – internal choice to be yourself, dealing with other people’s reactions or non-reactions
41:16 How to reach Diana – go to http://www.DianaGladney.com
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