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1 - How to build a revenue-first marketing strategy (with Fredrik Selander, CMO at SuperOffice)
Manage episode 315289381 series 3293761
Fredrik Selander is the CMO at SuperOffice. Before that he was Director of Marketing Nordics & Global Partner Marketing Director at Quinyx.
On this episode we talk about:
- The challenges during your first 100 days as CMO
- How revenue-obsession is key for sales and marketing alignment
- Why SuperOffice are so successful at content marketing and SEO
- How to win against global competitors with a localized approach
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross & HockeyStack.
39 episodes
Manage episode 315289381 series 3293761
Fredrik Selander is the CMO at SuperOffice. Before that he was Director of Marketing Nordics & Global Partner Marketing Director at Quinyx.
On this episode we talk about:
- The challenges during your first 100 days as CMO
- How revenue-obsession is key for sales and marketing alignment
- Why SuperOffice are so successful at content marketing and SEO
- How to win against global competitors with a localized approach
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross & HockeyStack.
39 episodes
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