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1 - How to build a revenue-first marketing strategy (with Fredrik Selander, CMO at SuperOffice)

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Manage episode 315289381 series 3293761
Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Fredrik Selander is the CMO at SuperOffice. Before that he was Director of Marketing Nordics & Global Partner Marketing Director at Quinyx.
On this episode we talk about:

  • The challenges during your first 100 days as CMO
  • How revenue-obsession is key for sales and marketing alignment
  • Why SuperOffice are so successful at content marketing and SEO
  • How to win against global competitors with a localized approach

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross & HockeyStack.

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 315289381 series 3293761
Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Fredrik Selander is the CMO at SuperOffice. Before that he was Director of Marketing Nordics & Global Partner Marketing Director at Quinyx.
On this episode we talk about:

  • The challenges during your first 100 days as CMO
  • How revenue-obsession is key for sales and marketing alignment
  • Why SuperOffice are so successful at content marketing and SEO
  • How to win against global competitors with a localized approach

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross & HockeyStack.

  continue reading

38 episodes

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