What Do You Do Between Coaching Sessions?

Marketing for Coaches

In recent years, I’ve done less and accomplished more in terms of impact. How? I don’t do the heavy lifting for my clients. A client recently asked me for a session summary after our meeting. In this episode, I talk about why I told her no.

Today, I talk about the dangers of scope creep: the tendency to try to do everything, with the result that what you’re supposed to be focusing on suffers. I note that avoiding scope creep is beneficial to your clients too, because refusing to do the heavy lifting for your clients forces them to get more out of your time together. I note that scope creep comes in all shapes and sizes, and I emphasize the importance of stopping when the clock stops.

“You’ve got to be careful of scope creep, and committing to doing stuff between sessions is very dangerous.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• The No Homework Rule
• Defining your role
• The benefits of making your clients do their own lifting
• Avoiding scope creep

Resources Mentioned:

• Book Yourself Solid
• Write to [e-mail]

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