It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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67: 10 Digital and Data Trends for 2022
MP3•Episode home
Manage episode 315622480 series 164537
Content provided by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
2021 is coming to an end and I want to congratulate all our listeners for completing another challenging year filled with inflation, logistics challenges and Covid variants. Good news is 2022 brings new hopes and possibilities for the digital world. Today, we will share our 10 Digital and Data predictions for 2022: Marketers will use AI-powered audience solutions instead of cookie based Actionable video ads with in-video shopping experience will replace traditional video ads Conversational marketing will overtake script-based marketing IoT devices adoption rate will increase by 30% Sales teams will actively accommodate fully remote or hybrid sales model Customer loyalty in ecommerce will continue to evaporate Personalization will expand across multiple devices Metaverse marketing adoption will increase for top brands Ad optimization will become extremely sophisticated Social commerce and influencer marketing integration will increase There you have it. Our top predictions for 2022 for digital and data predictions. www.analyticstodaypodcast.com
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86 episodes
MP3•Episode home
Manage episode 315622480 series 164537
Content provided by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
2021 is coming to an end and I want to congratulate all our listeners for completing another challenging year filled with inflation, logistics challenges and Covid variants. Good news is 2022 brings new hopes and possibilities for the digital world. Today, we will share our 10 Digital and Data predictions for 2022: Marketers will use AI-powered audience solutions instead of cookie based Actionable video ads with in-video shopping experience will replace traditional video ads Conversational marketing will overtake script-based marketing IoT devices adoption rate will increase by 30% Sales teams will actively accommodate fully remote or hybrid sales model Customer loyalty in ecommerce will continue to evaporate Personalization will expand across multiple devices Metaverse marketing adoption will increase for top brands Ad optimization will become extremely sophisticated Social commerce and influencer marketing integration will increase There you have it. Our top predictions for 2022 for digital and data predictions. www.analyticstodaypodcast.com
…
continue reading
86 episodes
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