It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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68: Demystifying Digital Buying Behavior with John Horn
MP3•Episode home
Manage episode 319103195 series 164537
Content provided by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
2022 is here and we are having a great start to our podcast this year with another awesome guest John Horn. John is the CEO of StubGroup, a company that specializes in Google Ads and Analytics. Here is what we cover in this show: Johns career journey and lessons he learned from his first job to becoming CEO of StubGroup. He recently wrote an article based on the study his company conducted. The article demystifies ecommerce pricing strategy and consumer buying behavior. John will share some secrets of consumer buying behavior based on average order value and how you can use this for your organization. Changes in the paid search landscape and how to adap. Google tag manager changes and how it will impact organizations and much more... Leave us your feedback on iTunes or visit www.analyticstodaypodcast.com Support the show (https://www.patreon.com/analyticstoday)
…
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86 episodes
MP3•Episode home
Manage episode 319103195 series 164537
Content provided by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
2022 is here and we are having a great start to our podcast this year with another awesome guest John Horn. John is the CEO of StubGroup, a company that specializes in Google Ads and Analytics. Here is what we cover in this show: Johns career journey and lessons he learned from his first job to becoming CEO of StubGroup. He recently wrote an article based on the study his company conducted. The article demystifies ecommerce pricing strategy and consumer buying behavior. John will share some secrets of consumer buying behavior based on average order value and how you can use this for your organization. Changes in the paid search landscape and how to adap. Google tag manager changes and how it will impact organizations and much more... Leave us your feedback on iTunes or visit www.analyticstodaypodcast.com Support the show (https://www.patreon.com/analyticstoday)
…
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86 episodes
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