A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Unless you reassure your customers ... - S14 - E04
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Manage episode 316587145 series 1352973
Content provided by Business Jazz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Jazz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How to be genuinely attractive in business? [These notes deserve to be tarted up - this won't be difficult to do] Paul shows Roger his way of keeping track of things he's meant to do. This episode is almost all about the business of testing, maintaining & repairing cars - and reassuring customers. Opel failed its annual health test (NCT) Fail faster Arsenal Football Club has recently failed faster Liverpool beat the team Roger supports Discussion about the Irish health check - including how you approach your doctor. NCT testers tell you dispassionately that you've failed Roger's car failed too. You hear how little of what the tester said Roger understood. You hear about Paul's interaction with the man who tested his car. Paul's No 1 tip: 'Do not run after a retreating tester". Roger praises the person to whom he next took his car - enlightenment & empowerment. Part 2 of the conversation is all about how a pilot reassured people on a plane. Reassuring the customer is a way of keeping the customer willing to buy: "It's alright, we can fix it. Servicing the boiler in Roger's house - my boiler is older that your's, said Roger. Roger needs a new computer, new car & new cameras. Depreciation reserve pot. Buying wine - not putting funds aside to pay value add
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161 episodes
MP3•Episode home
Manage episode 316587145 series 1352973
Content provided by Business Jazz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Jazz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How to be genuinely attractive in business? [These notes deserve to be tarted up - this won't be difficult to do] Paul shows Roger his way of keeping track of things he's meant to do. This episode is almost all about the business of testing, maintaining & repairing cars - and reassuring customers. Opel failed its annual health test (NCT) Fail faster Arsenal Football Club has recently failed faster Liverpool beat the team Roger supports Discussion about the Irish health check - including how you approach your doctor. NCT testers tell you dispassionately that you've failed Roger's car failed too. You hear how little of what the tester said Roger understood. You hear about Paul's interaction with the man who tested his car. Paul's No 1 tip: 'Do not run after a retreating tester". Roger praises the person to whom he next took his car - enlightenment & empowerment. Part 2 of the conversation is all about how a pilot reassured people on a plane. Reassuring the customer is a way of keeping the customer willing to buy: "It's alright, we can fix it. Servicing the boiler in Roger's house - my boiler is older that your's, said Roger. Roger needs a new computer, new car & new cameras. Depreciation reserve pot. Buying wine - not putting funds aside to pay value add
…
continue reading
161 episodes
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