3 - The difference between doing marketing in a start-up vs scale-up (with Emelie Malmquist, Head of Marketing at Adnami)

Driving Demand

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2+ y ago 28:30

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Emelie Malmquist is the Head of Marketing at Adnami. Before that she was Demand Generation Manager at Vainu.
On this episode we talk about:
- Learnings in taking the route from sales into marketing
- The difference between doing marketing in a start-up vs scale-up environment
- How to piggyback on other companies with co-creation
- Should we use agencies or hire FTEs in-house?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross & HockeyStack.

38 episodes

#Business #Marketing #Demand Generation #Lead Generation #Growth Marketing #Digital Marketing #Inbound Marketing #Adam Holmgren, Demand Generation Expert #Adam Holmgren #Demand Generation Expert