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Rashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing

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Manage episode 320587079 series 3248136
Content provided by Elias Rubel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elias Rubel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this conversation with Rashmi Gopinath, General Partner at B Capital Group, she talks about enterprise software trends and industry benchmarks. Hear about some of the metrics that are dipping, the companies that are transitioning from traditional sales to a sales-assist motion, and how Rashmi keeps herself engaged in the industry.

Episode Outline

[00:36] B Capital Group

[03:01] Surprises in the last 12 months

[06:09] New low metrics

[11:12] Traditional enterprises trying to be a PLG

[13:02] Transitioning from traditional sales to sales-assist

[16:48] What keeps Rashmi energized, interested, and engaged?

Connect with Rashmi

LinkedIn

Twitter

Website

Connect with Matter Made

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

  continue reading

91 episodes

Artwork
iconShare
 
Manage episode 320587079 series 3248136
Content provided by Elias Rubel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elias Rubel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this conversation with Rashmi Gopinath, General Partner at B Capital Group, she talks about enterprise software trends and industry benchmarks. Hear about some of the metrics that are dipping, the companies that are transitioning from traditional sales to a sales-assist motion, and how Rashmi keeps herself engaged in the industry.

Episode Outline

[00:36] B Capital Group

[03:01] Surprises in the last 12 months

[06:09] New low metrics

[11:12] Traditional enterprises trying to be a PLG

[13:02] Transitioning from traditional sales to sales-assist

[16:48] What keeps Rashmi energized, interested, and engaged?

Connect with Rashmi

LinkedIn

Twitter

Website

Connect with Matter Made

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

  continue reading

91 episodes

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