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Interested In Cleaner Beauty? Cleo + Coco Founder, Suzannah Raff Shares Why Deodorant Is A Critical First-Step, How She Created An Award-Winning Brand, And How “Zero Waste” May Be Redefining What We Will See In Sustainable Beauty
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Cleo+Coco clean deodorant sold out on QVC proving the clean beauty message is still alive and well. The term “clean beauty” has been co-opted by personal care marketers across the globe, but today we get to dive deep with Suzannah Raff, founder of Cleo + Coco, and she gives us the unadulterated truth into what clean beauty means and why transforming the clean deodorant category is critical. Her path to pioneering personal care has been a unique and well-rounded body of roles ranging from social work to consulting and more. While working in tech, a tough pregnancy spurred her search for safer cosmetics and she shares why deodorant was the critical starting point to that search (and why it should be for you too). She quickly found a passion that she couldn’t ignore, and from there, she created the cleanest and most effective deodorant in luxury clean beauty. We also chat about the beauty industry's other problem: packaging waste and how her brand is adapting to the category as it molds with the more sustainable trend: zero waste.
In this episode, Suzannah and I dive into:
- Why she started Cleo + Coco
- Suzannah’s background and how it led her to create clean consumer-packaged-goods (CPGs)
- What “clean beauty” actually means
- How Suzannah creates and curates safe scents with luxury at heart for her products
- Ingredients that may be in your deodorant that may be harming your health
- The higher purpose Cleo + Coco is serving
- How zero-waste is elevating the role of sustainability in developing beauty products
- Why building a brand with both ethos and quality is critical to success
- What’s on Suzannah’s beauty shelf
- What’s to come for the brand
RESOURCES & PRODUCTS MENTIONED
- Seed + Mill
- Axiology Beauty
- Marula oil
- Magnesium
FOLLOW SUZANNAH
Follow Cleo + Coco: @cleoandcoconatural
Follow Suzannah: @suzannah_raff
Purchase Cleo + Coco at Target HERE
Website: cleoandcoco.com
FOLLOW IZZY
Instagram: @izzysapien
Website: thingofbeautypodcast.com
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