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The most glamorous industry in the world has an ugly past. As much as the beauty world is centered around the external, most of the true excitement lies underneath. Join host, Izzy Sapien, as she spills the tea on the brands you love, the brands you love to hate, and the people who built them. Tune in Tuesdays as we journey deeper into the heart of new and exciting brands on a mission to make beauty a better place. A seasoned brand builder in the elusive beauty industry, Izzy has been behind ...
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Let’s Talk About It: Female Hair Loss and Innovative Cosmetic Solutions with Camille Barreto, Founder & CEO of ME Cosmetics
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1:08:46
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For so many women, their hair is linked to the way they feel about themselves, their beauty, their femininity, and their vitality. According to a 2015 study in the Journal of American Academy of Dermatology, hair loss affects approximately 40% of women by age 50, and Camille Barreto is part of that statistic. She started experiencing hair loss in h…
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Hormones And Your Skin With CEO Of Veracity, Allie Egan
32:43
32:43
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We can get a lot of information about what’s going on internally based on what’s happening externally, and no one knows that better than today’s guest, Allie Egan. Allie is the Founder and CEO of Veracity, a science-backed, whole-health approach to skincare. When she was trying to start a family with her husband and not having success, she uncovere…
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Decoding Beauty Certifications And Understanding Skincare Ingredient Lists With Lisa Fennessey, Founder Of This Organic Girl
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55:00
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Shopping for beauty and wellness products that align with your values can be challenging when there are unreliable regulations on marketing. A cleanser can say it’s ‘clean’ and ‘natural,’ but when you look at the ingredient list, it’s filled with chemicals that you don’t even know how to pronounce. That’s where today’s guest, Lisa Fennessey, Founde…
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Everything You’ve Wondered About Influencer Marketing Plus Big Beauty Influencer Fails of 2022 With Sonia Elyss, Founder Of Round Twelve Marketing Agency
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36:05
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Influencer marketing is one of the most profitable, yet challenging branches of the beauty and wellness industry. I’m joined by consumer marketing strategist Sonia Elyss to discuss how she spearheaded this movement and found her niche in the beauty and skincare space. She’s the founder of Round Twelve with a client list that boasts names like Aureu…
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Upcycled Ingredients In Beauty Products And Making Honest Efficacy Claims In Beauty Marketing With Graydon Moffat, Founder Of Graydon Skincare
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1:06:13
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There are so few brands who are genuinely dedicated to both clean beauty and product efficacy, but the formulators at Graydon Skincare have nailed it. I’m joined by Graydon Moffat, the founder of the namesake beauty brand, to learn more about her mission to provide affordable and sustainable luxury skincare. Above all, she believes that everyday sh…
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The Clean Beauty Movement And Why It’s Here To Stay WITH Citrine Natural Beauty Bar Founder & CEO, Melissa Lenberg
38:53
38:53
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In 2021, Harper’s BAZAAR asked “should we dismantle the cult of clean beauty?” Today, I’m joined by Melissa Lenberg, founder and CEO of Citrine Natural Beauty Bar and one of the original clean beauty trailblazers. Melissa’s Phoenix-based boutique carries the latest and best in luxury clean beauty products. Citrine was one of the original boutiques …
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My Thoughts On 3 Hot Celebrity Beauty Brands, Bonus: What To Buy (And What Sucks)
31:45
31:45
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It seems like everyone with a blue checkmark next to their name is coming out with some sort of beauty line. There are some celebs that really nail it, *Hi Rihanna* but a lot of them don’t have any business being on the shelves at Sephora. I’m doing a deep dive on three of social media’s most talked about celebrity beauty brands and breaking down: …
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Haircare That F’n Rocks: Founder Of AIIR Professional, Jenny Strebe, On Launching The First Crystalized (And Conscious) Hair Care Brand
39:26
39:26
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Jenny Strebe is the co-founder of AIIR Professional and one of the original hair influencers. AIIR takes haircare, spirituality, and wellness to a whole new level by highlighting consciousness, integrity, and well-being through the use of pulverized precious gemstones and clean ingredients. We talk all about her humble beginnings as a hairstylist, …
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Pitching The “Tea” In The Shark Tank, Sustainability In The Tea Industry And How To Choose The Right Tea For You With Founder Of Teaspressa, Allison DeVane
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45:53
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Why tea? We sit down with Allison DeVane founder of Teaspressa, a wellness brand that’s reimagining how we think about tea. Teaspressa offers unique loose leaf teas, sugar cubes, luxe toppings, and elixirs that will turn any coffee addict into a tea lover. Allison shares her journey from DIY tea cart in downtown Phoenix to now revolutionizing the h…
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L'Oreal’s Latest Lawsuit, Estée Lauder Fires Top Exec, The Ongoing Debate About Sulfates In Hair Care, And Other Beauty News
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25:30
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I’m coming at you with a solo episode and talking about three major headlines in the beauty industry right now. First off, John Demsey, executive vice president of The Estée Lauder Companies, was recently fired after posting an incredibly racist meme on Instagram. Racism is alive and well in the beauty industry, but what does it mean for buying pat…
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Microdosing And The Future Of Wellness, Navigating Life Changes, And Social Media As A Manifestation Board With SWHM Beauty And Local Juicery Founder, Summer Sanders
46:12
46:12
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Summer Sanders is the founder of SWHM Beauty, Local Juicery and co-founder of the upcoming wellness brand Higher State. She is also a mother, chef, and author. Summer is one of the OG beauty wellness trailblazers and on today’s episode, she shares how the industry has changed since she came on the scene, the future of wellness (like microdosing) an…
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TikTok Strategy, Lifestyle & Beauty Brands That Understand Social Media & Creating A Game Plan for Backlash On Social Media with Founder of Nonnahs Marketing, Shannon Gilpin
49:52
49:52
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I’m joined by my good friend and marketing expert Shannon Gilpin. Her digital creative agency, Nonnahs Marketing, specializes in helping lifestyle, beauty and other businesses cultivate an online presence with SEO, social media and design. We discuss how we got our start in marketing and our advice for how to build a lucrative freelance career. We …
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Interested In Cleaner Beauty? Cleo + Coco Founder, Suzannah Raff Shares Why Deodorant Is A Critical First-Step, How She Created An Award-Winning Brand, And How “Zero Waste” May Be Redefining What We Will ...
45:00
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Cleo+Coco clean deodorant sold out on QVC proving the clean beauty message is still alive and well. The term “clean beauty” has been co-opted by personal care marketers across the globe, but today we get to dive deep with Suzannah Raff, founder of Cleo + Coco, and she gives us the unadulterated truth into what clean beauty means and why transformin…
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Brand Photographer Stephanie Neiheisel On Brands That Steal Images, How To Attract The Right Clients And Why Imagery Is So Important To Your Brand Story
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50:12
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This was my first interview for the podcast and I couldn't be more excited that it was with a former colleague of mine who is an incredible talent and creative, Stephanie Neiheisel. Steph is a self-taught brand photographer with clients like AIIR Professional, Fitglow Beauty and Ladysuite. Her professional past lives span from content creator to su…
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Are You On The Sex Train? Why Sexual Wellness Is The Biggest Subcategory in Wellness Right Now With Beauty Independent Senior Editor, Claire McCormack
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Claire McCormack is a senior editor at the digital publication Beauty Independent, covering the beauty, wellness and personal care industries. She and I currently work together and share a love of the more complicated categories in the wellness space including sexual goods and CBD. Her raw and real jersey speaking style always brings a comedic filt…
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Independent Beauty: A Bridge To A Better Beauty Industry
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16:49
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I’m so glad you’re here on my podcast page! This first episode is a brief one sharing some details about me, my career and my love-hate relationship with the beauty industry. But most importantly, the fruition of my 10-year mission to help build better beauty by supporting and highlighting the beauty and wellness brands, influencers, and trailblaze…
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Are you fascinated by the beauty industry, too? The viral Tiktok trends, the controversial clean beauty movement, the possibility of an obscure celebrity beauty brand dropping at any given minute, and my personal favorite… the scandal. First and foremost, let me say that this podcast is not about canceling anybody. I like to call it a well-intentio…
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