Hormones And Your Skin With CEO Of Veracity, Allie Egan A Thing Of Beauty podcast

Hormones And Your Skin With CEO Of Veracity, Allie Egan

2y ago 32:43

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We can get a lot of information about what’s going on internally based on what’s happening externally, and no one knows that better than today’s guest, Allie Egan. Allie is the Founder and CEO of Veracity, a science-backed, whole-health approach to skincare. When she was trying to start a family with her husband and not having success, she uncovered that she had an underlying hormonal issue that ended up being the root cause of both her infertility and dry, flaky skin. Her Hashimoto's diagnosis inspired her to dig deeper and learn more about the connection between skin conditions and hormone health.

Since then, Allie has built a team of all-female experts who have not only developed diagnostic technology, but also formulated personalized skincare. Veracity goes beyond the skin barrier and has a group of holistic health specialists who provide diet, supplements, and lifestyle recommendations. She and her team have managed to combine sustainable packaging, clinically-backed skincare, and a luxurious aesthetic一something very few wellness bands have achieved. We discuss how the Veracity health test works, Allie’s commitment to empathetic marketing and communications, and why it’s time to reframe the narrative around hormones.

In this episode, Allie and I dive into:

The vision behind Veracity and how that’s grown since the company launched
The two major hormones that contribute to skin changes
Why ‘skin types’ are BS
The company mission to be 100% plastic-free
Key ingredients that Veracity doesn’t include in their skincare formulations that many other clean beauty brands do
How Veracity is building a new version of trust with customers
Allie’s approach to SMS communications and how she finds the balance between nudging vs. badgering
Reducing the shame and stigma around hormones
What you can expect when you do the Veracity at-home saliva test

RESOURCES & PRODUCTS MENTIONED

SPECIAL OFFER

Use code THINGOFBEAUTY20 for 20% off your order at veracityselfcare.com.

FOLLOW ALLIE

Allie’s Instagram: @allie_b_egan

Veracity Instagram: @veracityselfcare

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Website: thingofbeautypodcast.com

17 episodes