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Onboarding Operations: Value Paths with Samuel Hulick
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So many companies fall in love with their product and focus their time on making them as high quality as possible, but the improvement that is actually most impactful for the business is being the best at guiding customers through a process that results in the outcomes they want.
Building repeatable paths to value that enables customers to succeed is the best way to reduce churn, increase retention and ensure ever expanding customer accounts.
Today’s guest is Samuel Hulick, creator of UserOnboard and founder of Value Paths. In this episode you’ll hear how he:
- Defines a value path
- Discovers the outcomes customers are seeking
- Thinks about the function of products and services
- Thinks about onboarding measurement and experimentation
- Encourages companies to think about products as stepping stones
Enjoyed this episode? Connect with Samuel on Twitter and let him know, or subscribe for future episodes of Happy Customers.
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