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Impact of the Latina Beauty Industry
Manage episode 321648111 series 3002899
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Latina shoppers spend over $3 Billion in cosmetics alone. The truth is that a crucial ingredient to the appeal of this industry are Latina clients. In fact, over 40% of Latinas say that they utilize cosmetics to look put-together. So, building brand loyalty is crucial for these repeat super-consumers keen on patronize your brand/product.
We discuss how brands should and how to attract this powerful Latina superconsumer!
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